BusinessWeek: Ford: Why It's Worse Than You Think
NEW YORK--June 15, 2001--Ford Motor Co., widely
regarded as the strongest and best-run U.S. auto maker, is suddenly on
the defensive. The company is suffering from a series of
self-inflicted wounds, notes the June 25 cover story of BusinessWeek,
from embarrassing quality glitches and costly product delays to
declining productivity. Those mistakes couldn't come at a worse time:
The economy is slowing, and Ford's share of the U.S. truck market is
dwindling. Underlying many of Ford's troubles are the wrenching
cultural changes mapped out by CEO Jacques A. Nasser as he tries to
transform an Old Economy auto manufacturer into a nimble, Net-savvy,
consumer powerhouse.