Chrysler Group Reports U.S. August Sales
AUBURN HILLS, Mich., Sept. 4 Chrysler Group reported U.S.
sales of 164,555 units in August 2001, compared to 216,869 in August 2000, a
decline of 24 percent.
"Last year was the best August in our history," said Christine Cortez,
Vice President - Sales and Marketing Operations. "We were in the midst of
replacing seven new models and that required extraordinary incentive actions
to move higher than normal inventory levels of the older products."
"The future is bright and we are poised to reach new customers with
exciting new products in each of our brands -- Liberty for Jeep(R), Ram for
Dodge and PT Cruiser variants for Chrysler -- and with a unique pricing and
product re-positioning plan that will widen our acceptance across all model
lines," said Cortez.
* Jeep Liberty sales are strong, at 11,458 units in August, beating last
month's mark by 896 units.
* Chrysler PT Cruiser sales of 11,951 units were up 1,254 units, compared
to July, 2001.
* Dealers are beginning to take delivery of the all-new Dodge Ram, as
2001 model year Ram trucks are just about sold-out.
In addition to exciting product offerings for each brand, last week the
Chrysler Group announced an aggressive pricing strategy for the 2002 model
year, reducing overall pricing by 0.9 percent. Jeep Grand Cherokee pricing
was reduced by $2,000 per vehicle and Chrysler 300M was reduced by $1,200.
Other August sales highlights:
* Chrysler Sebring Convertible sales of 2,687 units were up 53 percent,
compared to August 2000.
* Chrysler Sebring Sedan sales were 4,084 units, up from last year's
launch volume of 323 units.
* Chrysler Sebring Coupe sales of 1,137 units were up 133 percent,
compared to August 2000.
* Dodge Stratus Sedan sales of 4,993 units were up 46 percent, compared
to August 2000.
* Dodge Stratus Coupe sales were 1,414 units, up from last year's launch
volume of 780 units.
DaimlerChrysler Corporation U.S. Sales Summary, Thru August 2001
Month Sales DR % Sales CYTD DR %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Neon 1858 3290 -44% 27576 36024 -23%
Breeze 0 339 -100% 127 5579 -98%
Prowler 44 155 -72% 810 2027 -60%
PLYMOUTH CAR 1902 3784 -50% 28513 43630 -35%
Voyager 0 1472 -100% 340 25627 -99%
PLYMOUTH TRUCK 0 1472 -100% 340 25627 -99%
PLYMOUTH BRAND 1902 5256 -64% 28853 69257 -58%
Cirrus 0 2117 -100% 371 34423 -99%
Sebring Sedan 4084 323 1164% 36141 323 11089%
Sebring Coupe 1137 488 133% 11311 8342 36%
Sebring Convertible 2687 1758 53% 33412 34533 -3%
Concorde 1865 3644 -49% 19444 34792 -44%
300M 2619 3809 -31% 23176 34505 -33%
LHS 535 1360 -61% 7465 14822 -50%
Prowler 120 0 0% 646 0 0%
CHRYSLER CAR 13047 13499 -3% 131966 161740 -18%
PT Cruiser 11951 13221 -10% 94943 45609 108%
Voyager 3383 8841 -62% 30962 49563 -38%
Town & Country 9341 10100 -8% 95451 63580 50%
CHRYSLER TRUCK 24675 32162 -23% 221356 158752 39%
CHRYSLER BRAND 37722 45661 -17% 353322 320492 10%
Wrangler 4731 6272 -25% 47602 61829 -23%
Cherokee 3996 13486 -70% 70789 94042 -25%
Liberty 11458 0 0% 32506 0 0%
Grand Cherokee 16381 27444 -40% 142539 184454 -23%
JEEP BRAND 36566 47202 -23% 293436 340325 -14%
CP CAR 14949 17283 -14% 160479 205370 -22%
CPJ TRUCK 61241 80836 -24% 515132 524704 -2%
CPJ DIVISION 76190 98119 -22% 675611 730074 -7%
Neon 8032 8066 0% 77555 84100 -8%
Stratus Sedan 4993 3410 46% 64163 74279 -14%
Stratus Coupe 1414 780 81% 15719 1097 1333%
Avenger 0 300 -100% 143 5034 -97%
Intrepid 6480 9815 -34% 81589 97843 -17%
Viper 107 111 -4% 978 1027 -5%
DODGE CAR 21026 22482 -6% 240147 263380 -9%
Dakota 10910 14682 -26% 105253 125995 -16%
Ram P/U 28028 31756 -12% 236842 258817 -8%
Caravan 14582 28711 -49% 170732 210460 -19%
Durango 11048 17044 -35% 88987 118367 -25%
Ram Wagon 447 685 -35% 16117 17452 -8%
Ram Van 2324 3390 -31% 26514 34428 -23%
DODGE TRUCK 67339 96268 -30% 644445 765519 -16%
DODGE DIVISION 88365 118750 -26% 884592 1028899 -14%
TOTAL CAR 35975 39765 -10% 400626 468750 -15%
TOTAL TRUCK 128580 177104 -27% 1159577 1290223 -10%
TOTAL CAR & TRUCK 164555 216869 -24% 1560203 1758973 -11%
Total Minivan 27306 49124 -44% 297485 349230 -15%
Total Sport Utility 59565 77467 -23% 477366 504301 -5%
Selling Days 27 27 206 206