Mazda Posts Fourth Consecutive Year-Over-Year Sales Increase
IRVINE, Calif., Jan. 3 -- Led by the continued impressive sales of the Protege sedan along with the successful launch of the new and innovative Protege5, Mazda today reported an increase in sales for the fourth consecutive year. The 5.5 percent jump versus last year's total was led by Mazda's spirited Protege, which boasted a 25.2 percent increase to lead the charge. The stylish Protege also saw its sales climb 48.2 percent for the month of December.
Mazda's December sales total 19,063 vehicles, down 4.4 percent from last year, while its year-to-date sales are 269,602 units.
``To have our sales improve for the fourth consecutive year is a great tribute to Mazda's ability to consistently deliver on the brand strategy it introduced as a core business objective in 1997,'' said Charlie Hughes, president and CEO of Mazda North American Operations. ``As we enter the New Year in Los Angeles tomorrow with the launch of our new, more powerful MPV, and with future introductions such as our stylish MAZDA6 sports sedan and our awesome MAZDA RX-8, we will continue to offer products that reflect Mazda's stylish, insightful and spirited brand personality.''
Mazda North American Operations is responsible for the sales and
marketing, customer parts and services support of Mazda vehicles in the
United States.
Headquartered in Irvine, Calif., MNAO has more than
700 dealerships nationwide.
MAZDA SALES FOR DECEMBER, 2001 Month-To-Date Year-To-Date December December % December December % 2001 2000 Change 2001 2000 Change PROTEGE 6,171 4,164 48.2% 78,688 62,851 25.2% 626 2,810 4,210 -33.3% 50,997 71,046 -28.2% MILLENIA 1,211 1,495 -19.0% 19,849 16,558 19.9% MIATA 1,004 1,016 -1.2% 16,486 18,299 -9.9% MPV 2,209 2,417 -8.6% 32,181 35,600 -9.6% MAZDA TRUCK 1,750 1,709 2.4% 26,131 30,124 -13.3% TRIBUTE 3,908 4,922 -20.6% 45,270 21,048 N/A Total Vehicles CARS 11,196 10,885 2.9% 166,020 168,754 -1.6% TRUCKS 7,867 9,048 -13.1% 103,582 86,772 19.4% TOTAL 19,063 19,933 -4.4% 269,602 255,526 5.5% MEMO: IMPORT CAR 8,386 6,675 25.6% 115,023 97,708 17.7% IMPORT TRUCK 2,209 2,417 -8.6% 32,181 35,600 -9.6% IMPORT TOTAL 10,595 9,092 16.5% 147,204 133,308 10.4% DOMESTIC CAR 2,810 4,210 -33.3% 50,997 71,046 -28.2% DOMESTIC TRUCK 5,658 6,631 -14.7% 71,401 51,172 39.5% DOMESTIC TOTALS 8,468 10,841 -21.9% 122,398 122,218 0.1%