LightSurf Provides ISIZE with Wireless Instant Imaging Solution for Auto Enthusiasts Across Japan
TOKYO--Jan. 16, 2002--LightSurf KK announced today that Pocket ISIZE CarSensor, operated by Automobile Division of Recruit Co., Ltd., has deployed LightSurf's eSwitch (www.eswitch.com) technology with the launch of its new Instant Imaging services. The LightSurf eSwitch is a robust server appliance that transcodes and delivers optimized images in real-time from any Web site to all Internet-ready mobile phones. As part of this new service, automobile enthusiasts across Japan can now use their mobile phones to access, view and share photos of used cars for sale on Pocket ISIZE CarSensor.
Pocket ISIZE CarSensor is one of the most popular auto commerce sites for mobile devices in Japan. Pocket ISIZE CarSensor provides information and photos on over 100,000 used cars for sale. The integration of eSwitch technology enables photos on the ISIZE website to now be viewed, shared and accessed on all mobile phones including i-mode, EZweb and J-sky.
With the LightSurf eSwitch, content portals, Internet service providers and wireless operators can effectively and efficiently reach a much larger viewing audience, while reducing operating costs. The LightSurf eSwitch is built on the LightSurf Visual Intelligence Platform (LightSurf VIP), a suite of scalable, secure and proven reliable core-technology software components that delivers the power and immediacy of Instant Imaging while significantly reducing the complexity and costs associated with providing the access, storage, management and delivery of digital photos across both wireless and wired networks. The LightSurf eSwitch optimizes the original image by modifying resolution, color depth and file size to deliver the best possible viewing experience for mobile Internet users.
About Pocket ISIZE CarSensor
Pocket ISIZE CarSensor, based on the used car magazine CarSensor and published by Recruit Co. Ltd., is a leading auto commerce site for mobile devices in Japan. In addition to providing information and photos on over 100,000 used cars for sale, Pocket ISIZE CarSensor offers free in-demand services for automobile enthusiasts including: used car search, car sales assistance, car industry news, car quiz games for handsets, classic car photo collections and more.
About LightSurf eSwitch
The LightSurf eSwitch (www.eswitch.com) is a scalable Instant Imaging server appliance that enables universal access to web-based photos and other visual content. The LightSurf eSwitch customizes Web images for optimal viewing on all mobile phones by converting images in real time to ordinary GIF/non-compression GIF/PNG/BMP/JPEG format. In order to show images on mobile phones, content providers previously performed manual conversion of their GIF and JPEG images into suitable file formats for mobile phones and to suitable sizes for each phone display size. The LightSurf eSwitch delivers a simple, cost effective and efficient alternative to what was once a tedious task. eSwitch currently supports 131 mobile phones including i-mode, EZweb and J-sky in Japan.
About LightSurf Technologies, Inc.
LightSurf is the leading provider of technology, solutions and applications for Instant Imaging and mobile multimedia. LightSurf solutions bring the power and immediacy of visual communications to businesses and individuals alike. LightSurf Instant Imaging solutions include instant photo-messaging services, security, health care and media distribution applications, as well as applications for entertainment and branded content distribution. LightSurf's unique patent pending Visual Intelligence Platform supports MMS, WAP, i-mode, and other leading communications standards. LightSurf's Instant Imaging solutions are currently deployed worldwide. LightSurf partners include Eastman Kodak , Qualcomm , Motorola and others. Headquartered in Santa Cruz, Calif., LightSurf is privately held. The company was founded in 1998 by leading industry visionary Philippe Kahn. For additional information regarding LightSurf, please visit our Web site at www.lightsurf.com.
