The Chrome Top 10 -- The Nation's Most Popular Vehicles; The Trend Continues As Honda Sweeps Top Four Slots
PORTLAND, Ore.--March 4, 2002--Chrome Systems Corporation, provider of automotive data, configuration technology and commerce solutions, announced today the Chrome Top 10(tm), national and regional rankings of the most popular vehicles researched online for the month of February.The Top 10 list for February mirrored last month's list, with Honda once again filling the top four spots. The Nissan Altima, voted the 2002 "North America Car of the Year" came in at #5.
Chrome Top 10 Nationwide
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Make Model
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1 Honda Civic
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2 Honda Accord Sdn
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3 Honda Odyssey
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4 Honda CR-V
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5 Nissan Altima
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6 BMW 3-Series
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7 Toyota Camry
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8 Hyundai Santa Fe
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9 Toyota Highlander
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10 Ford F-150
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Most Popular Vehicle By City
Metro Area Make Model
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Atlanta, GA BMW 3-Series
Boston, MA Honda Civic
Chicago, IL BMW 3-Series
Dallas-Ft.Worth, TX Honda Accord Sdn
Detroit, MI Ford Focus
Los Angeles, CA Honda Civic
New York, NY Nissan Altima
Philadelphia, PA Honda Accord Sdn
San Francisco, CA Honda Civic
Washington D.C Honda Accord
The Chrome Top 10 rankings are compiled from vehicle configurations captured through Chrome's Web-based configuration and pricing tool, Chrome Carbook(TM), which is accessible from more than 1,500 websites. The information captured on Chrome's web servers shows which vehicle configurations consumers are considering, including the vehicle's make, model, transmission, option and color preferences.
This rich store of real-time, regional consumer vehicle preferences can be mined by auto manufacturers and supply chain vendors to help them more accurately predict factory and inventory needs.
"Traditional forecasts are predicated on historical sales data and statistical patterns," said Dave Mingle, Chrome President and COO. "Incorporating information on what consumers are considering today, enables manufacturers and suppliers to be more resilient to changes in demand."
About Chrome
With more than 12,000 clients, including half of all automotive dealers in the U.S. and Canada, Chrome provides vehicle content, configuration technology, software and professional services to produce complete enterprise solutions for all segments of the retail automotive industry, including manufacturers, fleet companies, dealers and Internet sites. Chrome pioneered the technology behind electronic vehicle configuration and for the past 16 years has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome provides the North American vehicle ordering system for General Motors and its 8,300 dealers. Chrome sets the standard in ordering systems for fleet management, serving 13 of the 17 largest fleet leasing companies. The company is based in Portland, Oregon. For more information, contact www.chrome.com, 1-800-936-8906.
