HONDA and Universal Studios-New Clothing Line for Teenage Boys.

3/10/02

FOR IMMEDIATE RELEASE


AMERICAN HONDA ANNOUNCES NEW LICENSED APPAREL


Torrance, CA --- As a result of a unique motorsports marketing partnership
with Universal Studios, American Honda is pleased to announce an exciting
new brand building program. American Honda and Universal Studios as
Co-Licensors, have finalized plans with Dynasty Apparel - a Miami-based
manufacturer of high quality sportswear with over 20 years experience in
manufacturing licensed apparel for major league sports.


An exclusive assortment of these new licensed apparel products will debut
at Gadzooks. Dallas-based Gadzooks is a specialty retailer of casual
apparel and related accessories for young men and women principally between
the ages of 14 and 18. Established in 1983, Gadzooks currently operates
over 425 mall-based stores in metropolitan and middle markets in 40 states.


"We are very excited about this new licensing opportunity," said American
Honda Motorcycle Division Vice President Ray Blank. "With this new line of
apparel we can bring Honda Racing to a whole new group of customers.


Our plans include driving these new enthusiasts to Honda dealers to fulfill
their ultimate dream of owning, riding and enjoying our great family of
powersports products" Blank continued. "Stay tuned for other exciting
opportunities to promote the Honda Racing brand."


Authentic Honda Racing/Woody Woodpecker gear and apparel can still be
purchased at Honda dealerships and other industry retailers.


American Honda joined forces with Universal studios late in 2000, with a
multi-year agreement to utilize Honda's professional Motocross and Road
Racing teams in conjunction with Universal's Woody Woodpecker character, to
create a distinctive sports property for brand building beyond their core
audience.


"The Honda Racing/Woody Woodpecker line features some of the coolest styles
in extreme sports." said Timothy Rothwell, senior vice president,
merchandising and marketing, USCPG, "Gadzooks is the perfect specialty
retailer to launch our line since their consumer is on the cutting edge of
teen fashion."





About Honda


American Honda Motor Co., Inc. is the sole distributor of Honda
motorcycles, scooters, ATVs and personal watercraft in the U.S. American
Honda's Motorcycle Division conducts the sales, marketing, and operational
activities for these products through Honda authorized dealers. For further
information about Honda products, racing teams, programs, and dealer
locations, visit the Honda web site at: www.honda.com.


About Universal Studios Consumer Products Group


Universal  Studios  Consumer  Products  Group,  part  of Universal Pictures
Franchise  Development  is  a  division  of  Universal  Pictures. Universal
Studios  (www.universalstudios.com)  is  a  part of CANAL+, the TV and Film
division   of   Vivendi  Universal,  a  new  global  leader  in  media  and
communications.


Media Contacts:


Lee Edmunds 310.781.6719 e-mail: lee_edmunds@ahm.honda.com


Eve Senuty , USCPG, Tel. 818.777.4918, email: eve.senuty@unistudios.com


END