Incubus Awards Their Custom-Designed All-New Honda Civic Si to Philadelphia-Area Fan Ami Lewalski

VENICE, Calif.--(ENTERTAINMENT WIRE)--May 29, 2002--On Saturday, May 11, just before taking the stage at Philadelphia's First Union Spectrum to headline that night's Civic Tour concert, the rock band Incubus awarded a brand new 2002 Honda Civic Si to Ami Lewalski of Audobon, NJ.
    Through a contest on radio station Y-100 FM, Lewalski was one of 30 Incubus fans who won the chance to randomly select a key and attempt to start the Incubus Civic Si which was customized and autographed by band members Brandon Boyd, Mike Einziger, Jose Pasillas, Kilmore and Dirk Lance. Of the station contestants, Lewalski's was the only key to actually start the engine, making her the grand-prize winner of the unique 2002 Honda Civic Si, painted with a wild koi fish design inspired by the artwork on Incubus' latest CD, "Morning View." While only one lucky fan could drive away with the Incubus Civic Si, Civic Tour awarded each of the contestants tickets to that night's concert and the opportunity to meet the band during the contest.
    Nationally, all fans can still enter to win a Civic Si by entering to win at www.civictour.com until August 31. The 2002 Civic Si give-away is one of the highlights of Civic Tour, Honda's latest venture into the music arena and an integral part of the company's marketing efforts to create a lasting benefit to core consumers through music. Civic Tour is a unique promotion where music fans can catch Incubus and have a chance at winning all-new customized 2002 Honda Civic Si's designed and autographed by the band. Created and produced by marketingfactoryinc., Civic Tour, a Honda owned entertainment property, is bringing the new Civic Si closer to youthful, contemporary drivers, while offering music fans more from their favorite bands.
    Civic Tour kicked-off on April 11 in Portland, Oregon, launching a 50+ city national excursion presenting Incubus, whose latest album, "Morning View," has already sold two million copies.
    Based in Venice, CA, marketingfactoryinc. is a full-service boutique entertainment marketing agency, specializing in merging music and popular lifestyle brands. Since incorporating in April of 1999, marketingfactoryinc. has enjoyed successful partnerships with national clients by developing and producing innovative entertainment marketing campaigns, connecting brands with bands. marketingfactoryinc. created and continues to produce Civic Tour for American Honda Motor Co., Inc., which debuted in 2001 with blink-182 and continued with Everclear.
    Also in 2001, marketingfactoryinc. developed promotional programs for Acura in support of the Acura Music Festival with Paul Simon, as well as mp3.com for Heineken. Recently, marketingfactoryinc. created and produced promotions for the Vans Warped Tour, Spin Magazine and ChickClick.com, while also servicing Yahoo!, Sony PlayStation, Diamond Rio, Wherehouse Music, OP, EIDOS Interactive and Feld Entertainment.
    Honda is the world's preeminent engine-maker, and built more than 12 million engines globally in 2001 for its diverse line-up of automobiles, motorcycles, power products and ATVs. Honda began operations in North America in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Using domestic and globally-sourced parts, Honda began assembling motorcycles in America in 1979, with U.S. automobile manufacturing starting in 1982. Honda designs, manufactures and markets its products in North America and worldwide. Honda currently builds products in 11 manufacturing plants in North America, with three major R&D centers in the U.S.