New Range Rover at Lyle Pearson Co.

BOISE, Idaho, July 8 -- As part of a nationwide tour promoting the newly redesigned Range Rover, Land Rover North America will host a customer drive event at Lyle Pearson Land Rover in Boise. The tour is designed as an exclusive preview for existing and potential Land Rover customers to experience the luxury and sophistication of the new 2003 Range Rover.

The 2003 Range Rover is only the third all-new Range Rover in 31 years, and with a remarkably attractive price of $69,995, including free scheduled maintenance for 4 years/50000 miles, it is set to enhance Land Rover's reputation as a maker of premium vehicles.

"Bringing the Range Rover to Boise is an important stop on our tour," said Jon Williams, Land Rover vice president of Marketing. "The chance to reach existing and potential customers in a relaxed atmosphere like Lyle Pearson has proved very valuable."

The all-new Range Rover is now available with what has been called the most beautiful interior of any car or truck and an evolved exterior that embraces many of the iconic design features that have so endeared Range Rover to its North American customers.

Innovative design technology is expected of every Land Rover and the new Range Rover doesn't disappoint. Independent front and rear suspension, and a variety of electronic control systems are among the features that move the 2003 Range Rover into a class of one.

Lyle Pearson Land Rover has been a family-owned dealership for over 30 years and is proud to be one of the first Land Rover North America dealers since 1989. Lyle Pearson Land Rover recently sponsored a team in the Hewlett Packard Women's Challenge Bike Race in Boise for the fifth straight year.

The Range Rover Drive Experience event will take place Wednesday, July 10 - Friday, July 12, 2002 from 10 a.m. - 7 p.m. and includes refreshments and opportunities to drive the newly designed 2003 Range Rover. Lyle Pearson Land Rover is located at 351 Auto Drive, Boise, ID 83709. Range Rover is now available at local Land Rover dealers.

Land Rover North America, Inc., established in 1986, imports and distributes Range Rover, Discovery and Freelander four-wheel drive vehicles manufactured for sale in the U.S. by Land Rover in Solihull, England. Land Rover's worldwide operations are wholly owned by Ford Motor Company, Dearborn, Michigan. For information about the Land Rover Retailer nearest you, call 800-FINE-4WD or visit www.LandRover.com .