GM Enhances Zero Incentive Program
DETROIT - General Motors Corp. today announced enhancements to its retail marketing programs on 2002 and 2003 model year vehicles. Effective October 10 and continuing through October 31, GM is offering "Zero, Zero, Zero" -- no monthly payments for 90 days, no down payment and 0.0% APR financing rates on terms up to 60 months for qualified buyers on the purchase of all new 2002 and most 2003 model Buick, Cadillac, Chevrolet, GMC, Oldsmobile, Pontiac, and Saturn cars and trucks. Saab and HUMMER are excluded from this program.
"These enhancements will leverage GM's current programs in the marketplace by offering no payments for 90 days and no down payment for qualified buyers, further demonstrating GM's leadership," said Bill Lovejoy, group vice president of GM North America Vehicle Sales, Service and Marketing. " The goal of the program remains to bring more consumers to our showrooms to see our industry leading lineup of cars and trucks. This continues our strategy to offer consumers simple and compelling marketing programs, and will allow GM to continue to be aggressive in the marketplace.”
GM begins advertising nationally on Friday, October 11, in The Wall Street Journal, USA Today and New York Times. National television advertising begins Saturday, October 12.
Following are terms for the enhanced 2002 program (October 10 - October 31, 2002):
Zero, Zero, Zero (for qualified buyers)
- No monthly payment for 90 days
- No down payment
- 0% financing
|
$1,000 or 0.0% $2,000 or 0.0% $2,000 or 0.0% $2,500 or 0.0% $2,500 or 0.0% 0.0%
|
$3,000 or 0.0% $3,000 or 0.0% $4,000 or 0.0% $4,000 or 0.0% |
Following are terms for the enhanced 2003 program
(October 10 - October 31, 2002):
Zero, Zero, Zero (for qualified buyers)
- No monthly payment for 90 days
- No down payment
- 0% financing
|
0.0/2.9/3.9% $1,500 or 0.0% $2,000 or 0.0% $2,000 or 0.0% |
0.0% $1,500 or 0.0% $1,500 or 0.0/2.9/3.9% $2,000 or 0.0/2.9/3.9% |
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General Motors , the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. GM employs about 355,000 people around the world. GM cars and trucks are sold under the following brands: Chevrolet, Pontiac, Buick, Oldsmobile, Cadillac, GMC, Saturn, Hummer, Saab, Opel, Vauxhall and Holden. GM parts and accessories are marketed under the GM, GM Goodwrench and ACDelco brands through GM Service and Parts Operations. More information on GM can be found at www.gm.com.
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Note: GM "Overdrive" details are available on GM Media Online at http://media.gm.com by clicking on News, then Pricing/Incentives.
