Motorcycle Show Cruises into St. Louis

    SANTA ANA, Calif.--Nov. 12, 2002--The adventure never ends as the Cycle World International Motorcycle Shows(R) Presented by Toyota Trucks get into the groove of the 2003 season at America's Center in St. Louis on November 15-17, 2002. Regarded as the nation's oldest and largest consumer-oriented powersports show series, this once-yearly gathering of new model vehicles and accessories is a must-see event for the whole family.
    A crowd of 40,000+ motorcycle enthusiasts is expected to be among the first to preview the complete 2003 model line-up of ATVs, cruisers, dirt bikes, dualsport machines, scooters, and sport bikes in factory showcase displays from the industry's heaviest-hitters, including Aprilia, BMW, Buell, Harley-Davidson, Honda, Kawasaki, Suzuki, Triumph, Victory and Yamaha. And, for the very first time, TEAM Powersports has the full support of Benelli and Polaris. Representatives from local dealerships will be available to answer questions and help enthusiasts determine the perfect ride for their size and experience level.
    "We love bringing the show to St. Louis," stated Show Manager Jeff D'Entremont. "We work hard all year to build a show with something for the entire family -- exciting features, vehicles and exhibitors that we hope will keep them coming back for years to come. Presenting the St. Louis show so early in the tour is a first for us, and we think November is the perfect time of year for St. Louis enthusiasts to join the adventure."
    The line-up of new vehicles wouldn't be complete without a full spectrum of aftermarket manufacturers and products to complement them -- everything from performance parts to the latest communications hardware and apparel will be available for perusal. Style-savvy riders and those who love instant gratification should take note: a large portion of the apparel and products on display will be available for onsite purchase.
    Enthusiasts are invited to preview this season's hottest product offerings at "The Factory" a special showcase display highlighting a wide array of the latest top-of-the-line aftermarket products designed to increase performance and style from companies such as All American Rider; Arai Helmets; Autocom Communications Specialists; Avon Tyres; Chatterbox; Cobra Engineering; Dowco, Inc.; Dunlop Motorcycle Tires; HJC Helmets; K&N Engineering; Kendon Industries; Metzeler Motorcycle Tires; Muzzys Performance Products; Prexport; Progressive Suspension; Shoei Helmets; Suomy Helmets; and Yuasa Battery.
    Starving for two-wheeled action? Hungry crowds will tame their cravings with a feast of gravity-defying acrobatics performed by Finnish Trials rider Tommi Ahvala of Team Extreme. Imagine a motorcycle launch up a 16-foot vertical wall onto a flowing 22-foot waterfall, and then landing on a suspended platform barely the length of the bike! This radical display is not for the weak at heart. Outside the shows, Ahvala competes -- and oftentimes wins -- at professional Trials competitions internationally throughout the year, maintaining an average world ranking in the top 3. Show-goers won't want to miss one of these stellar performances during daylight hours on Saturday and Sunday.
    To top it all off, one lucky consumer may win a new motorcycle or ATV as a result of his or her trip to the San Francisco show. Sponsored by American Suzuki Motor Corporation, the Official Motorcycle/ATV Giveaway offers consumers a chance to win a 2003 SV650S or an Eiger LT-A400F.
    Tickets are available in advance on the show web site, www.motorcycleshows.com, and onsite at the box office -- adults $9; children (ages 6-11) $4; children under 6 free. Groups of 20 or more are encouraged to purchase tickets online for a $2 discount or contact TEAM Powersports for information on receiving the discount at the show. Members of the American Motorcyclist Association, who show their membership cards when purchasing tickets at the box office on-site, are also eligible for a $1 rebate coupon redeemable at the AMA booth inside the show. $1-off discount coupons are also available at local participating dealers. Visit www.motorcycleshows.com for a current list of participating dealerships. Free Helmet and Coat Check, sponsored by BMW, will be available onsite.
    Please direct all reader inquiries to the InfoLine at (800) 331-5706 CST and (218) 723-9130 CST or to www.motorcycleshows.com. For media information, contact Nancy Larsen, telephone (907) 696-8001, fax (907) 696-8002, email NLAlaska@aol.com or visit the online Media Center located at http://stl.motorcycleshows.com. For additional information on the 2003 show series, please contact TEAM Powersports at Advanstar Communications, Inc., 201 Sandpointe Avenue, Suite 600, Santa Ana, CA, 92707, telephone (800) 854-3112, (714) 513-8400, fax (714) 513-8481 or email agray@advanstar.com.
    TEAM Powersports and the International Motorcycle Shows(R) extend their sincere appreciation to long-time sponsors Cycle World Magazine and Toyota Trucks for their continued support and contributions to the series.
    TEAM Powersports is one of the largest producers of trade shows and conventions for the powersports industry worldwide. It includes the Cycle World International Motorcycle Shows(R) Presented by Toyota Trucks, the Dealernews International Powersports Dealer Expo, Big Twin 2003 Presented by American Big Twin Dealer, Dealernews magazine, Powersports magazine, and Sturgis Guide. Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions.
    Advanstar has 92 business magazines and directories, 77 tradeshows and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The Company has over 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com.