SEMA's Show-and-Tell Meeting is Set for January in Los Angeles

DIAMOND BAR, Calif. (December 12, 2002) - The MPMC Media Trade Conference, hosted by the 
Motorsports Parts Manufacturers Council, the SEMA Council for racing and performance parts makers, is 
one of the most productive meetings within the industry, according to the men and women who participate 
in this annual event.

The Media Trade Conference, set for Tuesday, Jan. 21, through Thursday, Jan. 23, 2003, at the Embassy 
Suites South in Los Angeles, will provide three days for parts manufacturers to meet one-on-one with 
automotive editors and reporters. These pre-arranged meetings result in enough story ideas, according to 
John Menzler, MPMC chairman, to fill the pages and Web site content of automotive publications and 
alternative media for an entire year.  

Menzler said, "Our conference is a chance for 50 companies to tell their story on a one-on-one basis to 
the media, and for the journalists to learn more about what these companies are and do within the 
industry. It’s very beneficial for all of the participants."

From the other side of the Media Trade Conference meeting tables, Hot Rod Magazine publisher Ira 
Gabriel said, "Hot Rod Magazine believes that this is one of the most energetic and efficient shows to 
participate in. It gives us as journalists the opportunity to sit down and talk one-on-one with manufacturers 
and vendors in the marketplace. We learn about new developments, new opportunities and new trends. 
The Conference has a very efficient format, and is held in a first-rate venue."

Although the Conference’s manufacturer capacity of 50 companies sold out in May 2002, Menzler says 
there is room in the meeting schedule for more automotive racing and performance writers and editors.  
There is no charge for the media to attend, he said. Of the 50 manufacturing companies participating, 11 
are first-time participants.

The MPMC Media Trade Conference is the one show produced by SEMA, the Specialty Equipment 
Market Association, which is not oriented primarily for the benefit of buyers, SEMA Vice President of Sales 
and Marketing Peter MacGillivray said. "At the SEMA Show, at SEMA Spring Expo, and for the 
International Auto Salon, we pull out all the stops to benefit the industry’s buyers.  At the Media Trade 
Conference, MPMC’s focus is behind the scenes, educating our industry’s media about current and future 
news in the most productive way possible."