Cointent Is King - Lexus Launches New Web Site With MSN

Lexus.MSN.com Seeks to Be Premier Destination for Those Seeking More Sophisticated Content

TORRANCE, Calif., Feb. 12 -- Lexus and MSN have teamed up to launch a new Web site that forges the best of the MSN network of Internet services and the quality and sophistication that people have come to expect from the luxury automaker.

In a first-of-its-kind relationship that brings together a major Web portal and a leading luxury brand, Lexus.MSN provides a co-branded site with more upscale content (please visit the site at Lexus.MSN.com).

"Users will find Lexus.MSN indispensable in planning everything from their daily activities, to where to vacation and how to manage their finances," said Mike Wells, vice president of marketing for Lexus. "It's truly designed to allow users to make the most of their time and to seek activities that allow them to live life to the fullest."

Offering features with sophisticated content, Lexus.MSN includes articles and video gleaned from MSN's vast network of business and financial news and information, as well as editorial exclusively created for Lexus.MSN on lifestyle trends. Also providing a personalized touch, the site features tools that can be customized to provide users with stock portfolio information, travel planning, traffic alerts and a music player.

Lexus.MSN also represents a new paradigm in reaching and speaking to consumers. As a Web advertiser, Lexus recognizes that the traditional way of reaching consumers via the Web oftentimes means intrusive pop-up advertising.

"We were looking for a way to reach customers in a way that's meaningful to them and not intrusive," said Wells. "Lexus luxury is about respecting your time, engaging the senses and providing a more personal and individualized experience. Lexus.MSN is the one Web destination that offers all those things to a consumer looking for a uniquely sophisticated site."

"The opportunity to support Lexus.MSN as a custom publisher is a first for us," according to Joanne Bradford vice president and chief media revenue officer for MSN. "As the number one destination on the Web, MSN is constantly evaluating ways to offer advertisers more exciting and appealing ways to engage the millions of consumers that visit the MSN network worldwide each month."

About Lexus

Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has become the top-selling luxury nameplate in the United States for three years in a row. Lexus and its 199 dealers have repeatedly achieved the highest honors for both the products they sell and the customer service they provide as rated by the independent research firm of J.D. Power and Associates. For more information, please visit www.lexus.com .

Other product and service names mentioned herein are the trademarks of their respective owners.

Source: Lexus

CONTACT: Gwen Hennessey, +1-714-628-1965, ghennessey@net-star.net, or
Jennifer Cody, +1-310-615-2179, jcody@teamoneadv.com, both for Lexus

Web site: http://www.lexus.msn.com/

Web site: http://www.lexus.com/