Toyota Announces Value-Driven Prices for All-New 2004 Sienna Minivan
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TORRANCE, Calif., Feb. 12 -- Toyota Motor Sales (TMS),
U.S.A., Inc., released manufacturer's suggested retail prices (MSRP) today for
the all-new 2004 Sienna minivan, which arrives at dealer showrooms in March.
"The Sienna has been improved, refined and enlarged in nearly every metric
comparison," said Don Esmond, Toyota Division senior vice president and
general manager. "The new Sienna will be defined by class-leading interior
comfort, convenience, and flexibility that will meet the everyday driving
needs of the American family. And, with very affordable pricing it will set a
new standard that will be hard to beat."
To accommodate increases in its size and roominess, the new Sienna will
deliver a substantial boost in power, fuel-efficiency, and refinement, thanks
to an all-new V6 engine and an all-new five-speed automatic transmission. The
new 3.3-liter V6 with variable valve timing with intelligence (VVT-i) will
deliver 230-horsepower at 5,600 RPM and 242 lb.-ft. of torque at 3,600 RPM.
Fuel economy is improved with preliminary EPA city/highway gas mileage of
19/27 for two-wheel-drive models and 18/24 for all-wheel-drive models. At
27 miles-per-gallon, Sienna will have one of the highest highway mileage
ratings in its class. The powertrain will be certified as a Level II
Ultra-Low Emission Vehicle (ULEV-II).
The V6 is paired with an all-new five-speed automatic transmission with
intelligence (ECT-i) that delivers improved shift quality and contributes to
its improved fuel economy. The new transmission operates from a space-saving
dashboard-mounted gated shifter. Both the engine and the transmission will be
built at Toyota Motor Manufacturing, West Virginia's powertrain production
facility.
Sienna has grown substantially in nearly every exterior dimension. With
6.5 inches in additional length, 5.1 inches in additional wheelbase, four
inches in additional width, and larger wheels, the new Sienna presents a wider
stance for improved ride and handling.
The larger dimensions of the new Sienna will carry over to the interior,
with increased roominess in every dimension. Inside, Sienna offers
class-leading cargo volume behind the third row, as well as the most passenger
volume among front drive minivans. In total, its interior volume has
increased by nearly 45 cubic feet.
Sienna's interior is as versatile and flexible as it is spacious and
quiet. Sienna offers two distinctly different second-row seating options that
are easy to adjust, tumble or remove. In its seven-passenger configuration,
Sienna features second-row captains chairs with a passenger-side chair that
can be moved side-to-side, offering either a bench or a bucket arrangement.
In its eight-passenger configuration, Sienna features a second-row, three-way
split/folding bench with a Front and Center(TM) middle seat that can be moved
almost 13-inches closer to the front seat, making infants and toddlers in
child-seats more accessible.
Standard equipment on all models is a 60/40 Split & Stow 3rd Row(TM) bench
seat that folds flat into the floor. Either side of the seat can be stowed
separately with a low-effort, one-hand operation. With the entire rear seat
stowed and the second row seats removed, four-by-eight sheets of plywood can
be loaded flat onto Sienna's floor.
The new Sienna will come in four model grades, CE, LE, XLE, and the new
top-of-the-line XLE Limited. All four grades will be available in a 4x2
configuration. The LE, XLE, and XLE Limited will also offer all-wheel-drive.
The CE and LE will be available in both seven- and eight-passenger
configurations.
A wide assortment of standard features on the CE grade include color-keyed
front and rear fascias, color-keyed grip-type door handles and body side
molding, ABS with electronic brake distribution and brake assist, 60/40 Split
& Stow Third Row(TM) bench seat, second-row, three-way split/folding bench
with Front and Center(TM) middle seat which can be moved closer to the front
seat (eight-passenger models only), power windows, door locks and mirrors,
sliding doors with power windows, second-row captains chairs with an indexing
passenger-side chair for bucket or bench seat arrangements (seven-passenger
models only), keyless entry system, Deluxe 3-in-1 AM/FM/Cassette/CD with six
speakers, dual (front & rear) air conditioning with rotary dial controls,
16-inch steel wheels with 215/65R16 all-season tires, dual front captains
chairs, folding tray table between the front seats, tilt/telescopic steering
column, black lacquered interior trim, tire pressure warning system, variable
intermittent front and rear windshield wipers, 10 cup holders and four bottle
holders, three 12V power outlets and a heavy-duty rear window defogger with
timer.
All of this standard equipment adds up to excellent value with a base MSRP
of $22,955 for the seven-passenger model, which is $950, or 4.0 percent less
than last year's model. The base MSRP for the eight-passenger CE will be
$23,575.
In addition to, or in place of features on the CE grade, standard
equipment for the LE includes an engine immobilizer, heated power mirrors, a
roof rack, privacy glass, steering wheel-mounted audio controls, cruise
control, driver's side power window with auto up/down and pinch protection,
driver's seat manual-adjustable lumbar support, illuminated vanity mirrors,
color-keyed license plate garnish, unique LE seat fabric and a fold flat front
passenger seat.
The base MSRP for the Sienna LE will be $24,260, which is $1,495, or
5.8 percent less than last year's model. The base MSRP for the
eight-passenger LE will be $24,410. The base MSRP for the all-wheel-drive LE
will be $27,875.
Additional standard features on the XLE model includes power dual sliding
doors and power open/close back door, tri-zone (front driver/passenger and
rear) HVAC with air filter, 16-inch alloy wheels with 215/65R16 tires,
eight-way power adjustable driver's seat, rear seat audio controls with
wireless headphone capability, JBL Synthesis 360 watt AM/FM/cassette/CD with
10 speakers, overhead console with trip computer, outside temperature and
HomeLink(R) universal transceiver garage door opener, leather-wrapped steering
wheel with audio controls, wood-grain trim, chrome door handles, color-keyed
heated power mirrors, auto on/off headlights, fog lamps, an anti-theft alarm,
removable center console and unique XLE fabric.
The base MSRP for the Sienna XLE will be $28,260. The all-wheel-drive
version of the XLE will carry a base MSRP of $31,465.
The top-of-the-line XLE Limited adds to the list of standard features
including leather-trimmed seats, second and third row sunshades, driver and
front passenger side airbags, curtain airbags for all three rows, 17-inch
alloy wheels with 225/60R17 all-season tires, VSC with TRAC and brake assist,
rear disc brakes, front and rear parking sonar, wood grain/leather steering
wheel with audio controls, JBL Synthesis AM/FM/cassette/CD changer with
10 speakers, dynamic Laser Cruise Control, high intensity discharge (HID)
headlamps, driver and front passenger heated seats (adjustable temperature),
chrome accents on bodyside molding, grille and rear license plate garnish,
daytime running lights, windshield wiper de-icer grid and an auto-dimming
electrochromic driver's side mirror and inside rear view mirror.
The base MSRP for the XLE Limited will be $34,480. The all-wheel-drive
XLE will carry a base MSRP of $36,930.
Numerous value-driven option packages containing an array of convenience
features will also be available for all grades to fit individual needs and
tastes.
Sienna will be assembled exclusively, on an all-new assembly line at
Toyota Motor Manufacturing, Indiana (TMMI) in Princeton.
For further information please visit http://www.toyota.com
