Lexus Brand to Be Introduced in Japan

    TORRANCE, Calif., Feb. 24 -- Toyota Motor Corporation in
Japan recently announced it will re-organize its current sales channels and
add a Lexus channel with 150 showrooms in mid-2005.
    Lexus vehicles are currently sold in more than 35 countries, but in Japan,
the same vehicles have always been offered as Toyota models through various
Toyota channels.  This re-organization will centralize all the Lexus products
and create a Lexus brand identity in Japan.
    "We're very excited Lexus-badged vehicles will be sold in Japan," said
Denny Clements, Lexus group vice president and general manager.  "When Lexus
was created, the goal was to be a world-class company.  With the introduction
of Lexus in Japan, we are another step closer to creating a true global
brand."
    Lexus was established in 1989 in the United States with two models, the
LS 400 and the ES 250.  Now, Lexus offers eight models, including luxury
sedans, luxury sport utility vehicles, and a retractable hardtop convertible.
Additionally, it has been the best-selling luxury nameplate for three years in
a row.
    "Lexus has established a very solid reputation and position in the United
States," said Toyota Motor Corporation President Fujio Cho.  "Introducing this
well-established brand in Japan will help us create a new global premium brand
for the 21st century."