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Kivera Announces Agreement with TrafficCast:Travel Time Based on Real-Time Traffic Conditions

    OAKLAND, Calif.--March 25, 2003--Kivera, a leading technology provider for location-based products and services, today announced an agreement with leading traffic information company and digital traffic data provider TrafficCast to integrate TrafficCast's predictive data feed with Kivera's powerful location-based software.
    Combining Kivera's Traffic Server and carrier-grade Location Engine(TM) with TrafficCast traffic and travel time data, Kivera enables wireless, directory assistance, telematics and logistics companies to deliver estimated travel time and alternative route information to their customers.
    Drawing from numerous sources including Departments of Transportation, emergency service agencies, law enforcement, government call centers, private data sources and highway sensors all over the U.S., TrafficCast's data feed provides travel time given variables such as traffic jams, accidents, construction delays and detours.
    For example, wireless subscribers can now use the Kivera Location Engine and Traffic Server in conjunction with TrafficCast data to:

-- Receive an alert for their commute to work before they set out
-- Request an alternative route to avoid delays caused by jams, accidents or road construction
-- If stuck in a jam, find out the expected delay, locate the nearest available exit, and obtain a reroute using surface streets

    "As the market for location-based services evolves, enterprises are increasingly looking for new ways to differentiate their products and services and derive new revenues," said Kivera President and CEO Stuart Jacobson. "We believe the adoption of LBS services will increase and revenues will grow based on innovative new services like predictive traffic reporting and dynamic rerouting, and Kivera intends to be the technology partner that enables all of them."
    "In cooperation with leading technology providers like Kivera, TrafficCast supports North America's best traffic products," said Dr. Connie Li, Chief Operating Officer of TrafficCast. "Our patented predictive capability combined with Kivera's powerful software is enabling the newest and most exciting location-based services available."
    Kivera software sets the industry standard for speed, scalability, flexibility and performance. Leveraging map and traffic data from several sources, Kivera delivers dynamic, real-time traffic coverage in more than 70 metropolitan markets and 100 cities nationwide. The Kivera Traffic Server 2.0 integrates map and traffic databases with the Kivera Location Engine(TM) to provide real-time traffic information, traffic-sensitive turn-by-turn routing and directions, speed maps, and incident-based routing via any connected device. For more information, please visit www.kivera.com.

    About Kivera

    Kivera is a category innovator and core technology provider for location-based products and services. As one of the pioneers in the field of location-based services (LBS) software, Kivera serves leading wireless, directory assistance, emergency response and logistics companies around the world and helps drive LBS efficiencies and revenue across the enterprise. Kivera's software has earned its customers high praise, often ranking their services #1 in their respective categories. Kivera customers and partners include AAA, AT&T Wireless, BeVocal, Cross Country Automotive Services, DENSO, HeyAnita, IBM, MetroOne, VoltDelta, and Sun Microsystems, among many others.

    About TrafficCast

    TrafficCast (www.trafficcast.com) is the only firm that generates personalized, route-specific real-time and predictive traffic and travel time information for the entire United States. The firm provides current and predicted travel times for more than 400,000 miles coast to coast including interstate highways, other expressways, and major arterials. By fusing historic traffic patterns, "live" traffic information, weather forecasts, construction and event schedules with accident reports, TrafficCast provides value today, but also has laid the foundation for tomorrow's business in telematics, routing and dispatching, and other location-based consumer and commercial services.

    Kivera, Kivera Location Engine, and the Kivera mark are trademarks of Kivera, Inc. All other company and product names referenced are the trademarks of their respective owners.