Chrysler Group Reports U.S. June Sales Up 6%
The all-new Chrysler Pacifica recorded sales of 6,642 units in June 2003, more than double the total in May 2003 when 2,471 vehicles were sold.
"It's no surprise to us that Chrysler Pacifica sales are accelerating as more and more customers become aware of this great vehicle," said Gary Dilts, Chrysler Group Senior Vice President - Sales.
Chrysler Crossfire, the all-new sports coupe which blends American design and German engineering, sold 275 units in June, its first month of sales.
"Consumer and dealer reaction to the Chrysler Crossfire has been outstanding," said Dilts. "To sell nearly 300 Crossfires prior to the July 7 marketing launch is a great start."
Dodge Ram pickup trucks were Chrysler Group's top seller, with sales of 41,115 units in June. Ram sales set an all-time record for June, and were up 31 percent compared to June 2002, when 34,053 Ram trucks were sold.
Dodge Durango sales were also up in June, with a total of 9,669 units, an increase of 10 percent over last year when 9,533 vehicles were sold. As a result of the Durango and Ram sales increases, total Dodge truck sales were up eight percent in June 2003.
The Jeep® Wrangler, with 6,599 units sold, was up seven percent, compared to June 2002 when 6,690 vehicles were sold. Jeep Grand Cherokee reported sales of 15,099 units for the month, a one percent increase compared to year-earlier levels.
"The economic environment is trending upward," said Dilts. "Auto industry fundamentals are improving, interest rates are at all-time lows, the numbers from Wall Street are heading north, and consumer confidence is on the rise. Plus, the affordability index is shaping up to be the best in the past 25 years. All this creates great opportunities for consumers as we head into the remaining two months of the Chrysler Group's 'Summer Sales Drive.'"
The national Summer Sales Drive began June 2. The campaign was a key factor in the Chrysler Group sales performance in the month, said Dilts.
"The campaign got us a bigger share of voice in the marketplace and proved to consumers that Chrysler, Jeep and Dodge have the 'Best Values in America,'" said Dilts. "By that we mean our great products, our seven-year, 70,000-mile fully transferable powertrain warranty and very competitive incentives. That message stays in place through the summer."
Additional June sales highlights, compared to the same month last year:
- Chrysler Concorde recorded sales of 3,228 units, up 23 percent
- Dodge Stratus sales totaled 11,653 units, up 50 percent
- Chrysler Group finished the month with 518,573 units of inventory, or a 63-day supply, in line with industry standards.
DaimlerChrysler Corporation U.S. Sales Summary Thru June 2003
Month Sales DR % Sales CYTD DR %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Sebring 10,229 10,826 2% 56,104 66,078 -15%
Concorde 3,228 2,844 23% 20,317 17,626 16%
300M 2,102 3,198 -29% 15,504 16,711 -7%
LHS 0 0 0% 0 552 -100%
Prowler 103 114 -2% 511 929 -45%
Crossfire 275 0 275 0
CHRYSLER CAR 15,937 16,982 2% 92,711 101,896 -8%
PT Cruiser 10,711 13,134 -12% 62,014 75,660 -17%
Pacifica 6,642 0 0% 11,470 0 0%
Voyager 1,722 4,128 -55% 10,260 23,272 -56%
Town & Country 12,822 13,168 5% 68,196 70,489 -3%
CHRYSLER TRUCK 31,897 30,430 14% 151,940 169,421 -10%
CHRYSLER BRAND 47,834 47,412 9% 244,651 271,317 -9%
Wrangler 6,599 6,690 7% 33,271 31,908 5%
Liberty 12,147 13,243 -1% 78,105 73,642 7%
Grand Cherokee 15,099 16,149 1% 89,728 103,298 -13%
JEEP BRAND 33,845 36,082 2% 201,104 208,848 -3%
CP CAR 15,937 16,982 2% 92,711 102,501 -9%
CPJ TRUCK 65,742 66,512 7% 353,044 378,269 -6%
CPJ DIVISION 81,679 83,494 6% 445,755 480,770 -7%
Neon 9,900 12,115 -11% 65,927 68,096 -3%
Stratus 11,653 8,441 50% 60,176 57,648 5%
Intrepid 9,528 12,748 -19% 52,116 69,499 -25%
Viper 201 147 48% 1,245 832 51%
DODGE CAR 31,282 33,451 1% 179,464 196,075 -8%
Dakota 9,926 11,946 -10% 59,525 67,863 -12%
Ram P/U 41,115 34,053 31% 218,301 195,339 12%
Caravan 22,925 26,090 -5% 133,411 144,138 -7%
Durango 9,669 9,533 10% 55,848 54,379 3%
Ram Wagon 0 1,804 -100% 0 9,159 -100%
Ram Van 2,272 2,451 0% 12,634 14,282 -11%
Sprinter Van 94 0 0% 298 0 0%
DODGE TRUCK 86,001 85,877 8% 480,017 485,160 0%
DODGE DIVISION 117,283 119,328 6% 659,481 681,235 -3%
TOTAL CAR 47,219 50,433 1% 272,175 298,576 -8%
TOTAL TRUCK 151,743 152,389 8% 833,061 863,429 -3%
TOTAL CAR & TRUCK 198,962 202,822 6% 1,105,236 1,162,005 -4%
Total Minivan 37,469 43,386 -6% 211,867 237,899 -10%
Total Sport Utility 43,514 45,615 3% 256,952 263,227 -2%
Selling Days 24 26 152 153
