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Suzuki Announces All-New Verona MSRP Starting at $16,499; Midsize Sedan with Standard Six-Cylinder Engine Offers Advantage over Competition


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    BREA, Calif.--July 15, 2003--American Suzuki Motor Corp. (ASMC) announced the MSRP for its all-new 2004 Verona starting at $16,499.
    The Italian-designed Suzuki Verona is the only midsize sedan in its class to offer a standard in-line, six-cylinder engine -- providing a smoother drive than competitors with standard four-cylinder engines. Thanks to its transverse engine layout, the Verona also offers a wide stance and large passenger room.
    The $16,499 list price is for the Verona S, while the mid-level Verona LX will be priced at $17,799. The top-of-the-line Verona EX will carry a MSRP of $19,499. Freight is $500.
    The Verona S comes standard with in-line, six-cylinder 2.5-liter engine, adaptive automatic transmission, and four-wheel brakes. The six-cylinder engine provides class-leading 177 foot-pounds of torque. It is also equipped with air conditioning with micron air-filter, power windows and door locks, keyless entry, cruise control, leather-wrapped steering wheel, front fog lamps, heated power mirrors, and AM/FM/CD/cassette player with six speakers and controls on the steering wheel.
    The upgrade to the Verona LX includes automatic climate control, alloy wheels, and ABS, while the flagship Verona EX adds a power sunroof, heated leather seats, and an eight-way power driver's seat. Traction control is offered as an option on the EX.
    Like all Suzuki models, the Verona is covered by Suzuki's Open Road Promise, featuring America's #1 Warranty, a seven-year/ 100,000-mile powertrain limited warranty that's fully transferable to succeeding owners and free of deductibles for covered items. Other components of Suzuki's Open Road Promise include a three-year Roadside Assistance program and a Warranty Repair Courtesy Car program.
    "We are excited to be entering the midsize sedan segment. The all-new Verona provides a standard in-line, six-cylinder engine in the transverse layout, which gives a smooth drive and large passenger room in an affordable package," explained ASMC President Rick Suzuki.
    The 2004 Suzuki Verona is the first of nine new models to be launched by Suzuki as the cornerstone of its plan to triple its U.S. auto sales in five years by 2007.
    "Clearly, Verona's standard six-cylinder engine, large interior space, generous amenities, and affordable MSRP will strengthen Suzuki's position as America's best value -- and propel us further into the U.S. automotive mainstream," Suzuki added. "Now, more than ever, buying a Suzuki is a smart move."

    About American Suzuki

    The Automotive Division of American Suzuki Motor Corporation (ASMC), Brea, Calif., was founded in 1985 by Suzuki Motor Corporation. ASMC markets automobiles in the United States through a network of more than 450 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide automobile manufacturer. Founded in 1909 and incorporated in 1920, it is based in Hamamatsu, Japan, and has 141 distributors in 127 countries.

www.media.suzuki.com.