Mazda Sales Rise in July to Begin Second Half of 2003
IRVINE, Calif., Aug. 1, 2003 -- Led by record-setting sales of its highly acclaimed Tribute sport utility vehicle, Mazda North American Operations (MNAO) today reported July sales of 26,737 units -- a 2.6 percent increase from the same period last year. Overall, Mazda's year-to-date sales total 145,643 units -- down 6.0 percent from 2002.
The sporty and versatile Tribute posted its best sales month in the vehicle's history, selling 5,657 units in July -- a 15.9 percent increase from the same period last year. In addition, MNAO reported first-month sales of 1,342 units for its eagerly anticipated RX-8 sports car.
"Mazda remains excited by the continued rise of consumer confidence and spending, especially in light of the tremendous products we are offering car shoppers," said Jim O'Sullivan, president and CEO of MNAO. "Our new RX-8 is off to a fantastic start after only a few weeks in dealerships, while the sales of Tribute continue to impress. We look forward to a prosperous second half of the year in 2003."
Mazda North American Operations is responsible for the sales and marketing, customer parts and services support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.
Mazda Sales for July -- 2003 Month-To-Date Year-To-Date July July % July July % 2003 2002 Change 2003 2002 Change PROTEGE 7,418 9,697 -23.5% 43,039 51,378 -16.2% 626 36 2,454 -98.5% 1,574 23,638 -93.3% Mazda6 6,254 0 N/A 32,297 0 N/A MILLENIA 64 1,432 -95.5% 1,744 11,690 -85.1% MIATA 1,133 1,477 -23.3% 6,854 9,206 -25.5% RX8 1,342 0 N/A 1,342 0 N/A MPV 3,411 4,056 -15.9% 17,595 19,884 -11.5% MAZDA TRUCK 1,422 2,069 -31.3% 9,168 12,427 -26.2% TRIBUTE 5,657 4,881 15.9% 32,030 26,718 19.9% Total Vehicles CARS 16,247 15,060 7.9% 86,850 95,912 -9.4% TRUCKS 10,490 11,006 -4.7% 58,793 59,029 -0.4% TOTAL 26,737 26,066 2.6% 145,643 154,941 -6.0% MEMO: IMPORT CAR 9,957 12,606 -21.0% 52,979 73,616 -28.0% IMPORT TRUCK 3,411 4,056 -15.9% 17,595 19,884 -11.5% IMPORT TOTAL 13,368 16,662 -19.8% 70,574 93,500 -24.5% DOMESTIC CAR 6,290 2,454 156.3% 33,871 23,638 43.3% DOMESTIC TRUCK 7,079 6,950 1.9% 41,198 39,145 5.2% DOMESTIC TOTALS 13,369 9,404 42.2% 75,069 62,783 19.6%