The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

BP Presents The 14th Annual Upper Manhattan Auto Show On Harlem Day August 17, 2003

NEW YORK, Aug. 14, 2003 -- BP, one of New York City's leading convenience marketers, is proud to be the Presenting Sponsor of the 14th Annual Upper Manhattan Auto Show which takes place on Harlem Day during New York's Harlem Week.

Harlem Week, which has been an annual event in New York City for nearly 30 years, started as a one-day tribute to Harlem's glorious history and diverse community. Now, Harlem Week offers a variety of events throughout the month of August with a total attendance of over 3.5 million. Estimated total attendance at Harlem Day is over 600,000, with many of those attending the Upper Manhattan Auto Show.

Harlem Day will entertain guests with live music, urban cuisine, and diverse arts and crafts. The Auto Show will feature an exhibition of special vintage, new and collectible vehicles from throughout the region.

BP will present the lead vehicle in the Auto Show Parade, which will begin at 9 a.m. at the great "Duke Ellington" Plaza monument located at 5th Avenue and 110th Street. From there, the parade will head up 110th Street to 7th Avenue, and then will travel along 7th Avenue until they reach 135th Street between 5th and Malcolm X Boulevard, where the cars will be on display until 5 p.m.

BP will present 12 awards for categories including People's Choice, Oldest Vehicle, Most Unique, Current Model, Special Vehicle, and Longest Distance Traveled. BP will also present two "Connecting With Tomorrow's Leaders" scholarship awards to local youth.

A BP Connect Hospitality Tent will be set up on W. 135th Street between 5th Avenue and Malcolm X Boulevard, where people can get out of the hot sun into a shady, fan-cooled area with an open, comfortable seating area. BP Connect is the company's state-of-the-art convenience retail offer.

BP Connect Hospitality Tent visitors can enjoy a free sample of Wild Bean Cafe food including chicken Caesar wraps, chocolate chip and oatmeal raisin cookies, sweet cream cheese and cherry danishes, cinnamon rolls, croissants and bagels. Visitors can also play BP Trivia with a chance to win a $5 BP Gas Card.

The Wimbley Group will be planning the event and Alloy Marketing and Promotions will be managing all event logistics and planning.

BP - Connecting with the Community