MOTOR TREND and AUTOMOBILE MAGAZINE Take a Trip Online With New Road Trip Planner

New Online Tool Provides Opportunities for Advertisers

The PRIMEDIA Consumer Automotive Group today announced the launch of the Trip Planner, an exclusive online travel-planning tool powered by Trip King, to the MOTOR TREND and AUTOMOBILE MAGAZINE Web sites.

"We have a very passionate readership base and we are excited about this new venture that will provide yet another channel for advertisers to connect with readers," said Steve Rousseau, publisher, PRIMEDIA Consumer Automotive Group. "With recognition of the influential consumer audience delivered by AutomobileMag.com and MotorTrend.com, this joint publishing venture is another example of how advertisers can introduce their services to a key group of driving enthusiasts."

By partnering with Trip King for this new endeavor, PRIMEDIA's new Trip Planner takes road expeditions to the next level, enabling consumers to incorporate rest stops, dining, and lodging into their travel itineraries.

Trip Planner offers consumers the opportunity to plan ahead for their long drives based on their preferences, travel dates and route. This step-by-step, hour-by-hour scheduling guide maps out the trip, while calculating necessary stops into the overall itinerary. Some of the many categories with opportunities for potential partnerships include:

   * Dining
   * Lodging
   * Camping
   * Points of Interest
   * Cultural/Historic Sites
   * Amusements
   * Sporting Activities
   * Things to see and do

"What sets this planner apart from the rest is that the main focus is not so much how to get from point A to point B, but rather what's between point A and B," said Jeff Bartlett, online editorial director for MOTOR TREND. "The new Trip Planner allows you to create an excursion that's tailored to your own travel needs, providing our readers with the information they want."

With MOTOR TREND, the world's #1 automotive authority, and AUTOMOBILE MAGAZINE, America's leading automotive lifestyle magazine, the PRIMEDIA Consumer Automotive Group leads the way in providing specialty marketers with incomparable access to auto enthusiasts and consumers.

Trip Planner is available free online at MotorTrend.com and AutomobileMag.com.

About MOTOR TREND

MOTOR TREND, a PRIMEDIA publication, was founded in 1949 and has a circulation of 1.27 million and a total readership of 7.5 million. Internationally recognized as the world's #1 automotive authority, MOTOR TREND is one of the leading brands in automotive publishing. The MOTOR TREND brand is comprised of motortrend.com; MOTOR TREND Television; MOTOR TREND Radio; Truck Trend; MOTOR TREND International Auto Shows; MOTOR TREND en Espanol; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards program.

About AUTOMOBILE MAGAZINE

AUTOMOBILE MAGAZINE, a PRIMEDIA publication, was founded in 1986 by veteran automotive journalist David E. Davis, Jr., and has a circulation of 645,000 and a total readership of 4 million. Recipient of more editorial awards than any other major automotive publication, AUTOMOBILE MAGAZINE is designed to appeal to the interests of passionate automotive enthusiasts. Its diverse editorial mix includes behind-the-wheel experiences in the world's most fascinating cars, as well as personalities, travel destinations, automotive art, vintage cars and industry trends.