NADAguides.com and E*TRADE Bank Announce Partnership

COSTA MESA, Calif., Oct. 2, 2003 -- NADAguides.com (www.NADAguides.com), the nation's most comprehensive vehicle information resource on the Internet, today announced a partnership with E*TRADE Bank, the nation's largest branchless bank and a subsidiary of E*TRADE FINANCIAL Corp., a leading provider of fully integrated financial services. With this partnership, E*TRADE Bank now becomes the exclusive provider of automotive and motorcycle financing for NADAguides.com and its extensive consumer base.

"Each month, NADAguides.com registers approximately 2.6 million unique visitors and over 50 million page views and these numbers are growing on a weekly basis," said Len Sims, vice president of NADAguides.com. "A significant majority of these online customers have special financing needs and as such, we need a business partner who can meet this demand by providing top-shelf financial products and excellent customer service. E*TRADE Bank fits this mold perfectly."

Consumers visiting both the automotive and motorcycle verticals at the NADAguides.com website will have access to E*TRADE Bank's full suite of financial services for new and used vehicles, as well as loan refinancing programs. The company offers competitively low interest rates, a fast and easy online approval process and excellent customer service through dedicated loan representatives.

"E*TRADE FINANCIAL has built its business by leveraging technology and information to support customers with flexible options for their financial commitments," said Arlen Gelbard, Chief Banking Officer and President, E*TRADE Bank. "Through this partnership, E*TRADE Bank will help NADAguides customers finance what is for many one of the two most expensive purchases they will make in their lifetimes. Together, we can help a wide audience of consumers save time and money as they finance their vehicles."

Consumers can access the automotive financing programs by clicking on the "Let's Get Started" button at the NADAguides.com website and then clicking on the Finance Quote tab at the top of the Automobiles home page. They can also access the motorcycle financing programs by clicking on the MOTORCYCLES tab on the home page, and then clicking on the Motorcycle Loan link in the Motorcycle Research Center. E*TRADE Bank customers can access NADAguides.com data from the Lending tab on www.etrade.com.

About N.A.D.A. Appraisal Guides (NADAguides.com)

N.A.D.A. Appraisal Guides is the world's largest publisher of vehicle valuations and specification information for new and used cars, trucks, vans, and SUVs, as well as van conversions, limousines, classic and collectible cars, boats, RVs, motorcycles, snowmobiles, personal watercraft and manufactured housing. The company's consumer website, NADAguides.com (www.NADAguides.com), offers a variety of new and used vehicle services in addition to valuation information. Throughout its 70-year history, N.A.D.A. Appraisal Guides has earned the reputation as the recognized authority for vehicle valuations. Its website, NADAguides.com, is the most comprehensive vehicle information resource on the Internet today.

About E*TRADE FINANCIAL

The E*TRADE FINANCIAL family of companies provide financial services including brokerage, banking and lending for retail, corporate and institutional customers. Securities products and services are offered by E*TRADE Securities LLC (Member NASD/SIPC). Bank and lending products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries.