North American International Auto Show Attracts More Than 6,500 Media From Around the Globe

DETROIT, Jan. 8 -- The North American International Auto Show (NAIAS) today announced that more than 6,500 journalists attended Press Preview Days, Jan. 4, 2004 - 6, 2004, making it once again one of the largest media events in North America.

Media covering the show came from more than 60 countries, with about 34 percent being international journalists. More than 4,300 U.S. journalists attended, representing more than 40 states.

Attending media included broadcast radio, TV, print and online publications. Some of the notable media that visited Detroit to cover the show include Good Morning America, The Today Show, NBC Nightly News, CNBC, CNN, BBC, CBC, Fuji TV, TV Tokyo, Esquire Magazine, Entertainment Tonight, which is scheduled to broadcast live with host Bob Goen from the sold-out NAIAS Charity Preview on Friday, Jan. 9.

During Press Preview Days, media attended more than 40 press conferences that resulted in the unveiling of nearly 70 new vehicles from automakers spanning the globe.

Public Days for NAIAS 2004 are open daily from 10:00 a.m. to 10:00 p.m., Saturday, January 10, through Sunday, January 18. On Monday, January 19, the show is open from 10:00 a.m. to 7:00 p.m. No admittance one hour in advance of closing each day.

About the North American International Auto Show

Entering its 16th year as an international event, the North American International Auto Show (NAIAS) is considered among the most prestigious auto shows in the world and is one of the largest media events in North America. The NAIAS is the only auto show in the United States to earn the distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at www.naias.com .