GM Announces January Marketing Program
Interest-Free APR Financing Rates for 60 Months Available on Most Products
DETROIT - General Motors Corp. today announced its latest marketing program, which runs from January 8 through March 31. GM is offering interest-free financing for five years to qualified buyers on the purchase of most new 2004 GM cars and trucks. Additionally, GM continued competitive customer cash rebates on most 2004 vehicles.
"GM started the new year with a bang with 'Hot Button,' a chance to win one of a thousand new GM cars and trucks simply by pushing the OnStar button at neighborhood Buick, Cadillac, Chevrolet, GMC, HUMMER, Oldsmobile, Pontiac, Saab and Saturn dealerships," said John Smith, group vice president, GM North America Vehicle, Sales, Service and Marketing. "The marketing programs announced today, with zero percent financing for 60 months on most GM products or cash rebates of up to $3,500, will make 'winners' of everyone purchasing a 2004 GM vehicle."
Cadillac models are excluded from the offer of interest-free financing for five years. Other vehicles excluded from the program include Chevrolet SSR, HUMMER H2 and Pontiac GTO. See the chart below for additional details.
GM earlier announced its "Hot Button" promotion, which runs through February 29, 2004. The "24-Hour Test Drive" program continues through March 15, 2004.
Following are the terms for GM's 2004 models (for qualified buyers) - January 8 through March 31, 2004:
| 2004 Model Year Vehicles | 2004 Model Year Vehicles |
| 0.0/0.0/0.0/2.9 36/48/60/72 months | Or Customer Cash |
| Buick Century | $1,000 Cash |
| Buick LeSabre | Chevrolet Aveo |
| Buick Park Avenue | Chevrolet Colorado |
| Buick Rainier | Chevrolet Malibu |
| Buick Regal | GMC Canyon |
| Buick Rendezvous | |
| Chevrolet Astro | |
| Chevrolet Avalanche | |
| Chevrolet Blazer | $2,000 Cash |
| Chevrolet Express | Buick Rainier |
| Chevrolet Impala | Chevrolet Corvette* |
| Chevrolet Kodiak | Pontiac Vibe (all regions except North Central, where cash is $1,500) |
| Chevrolet Monte Carlo | Saturn VUE |
| Chevrolet Tahoe | |
| Chevrolet S-10 | $2,500 Cash |
| Chevrolet Silverado | Chevrolet Astro |
| Chevrolet Suburban | Chevrolet Express |
| Chevrolet Tracker | Chevrolet Kodiak |
| Chevrolet TrailBlazer | Chevrolet Silverado |
| Chevrolet TrailBlazer EXT | Chevrolet Venture |
| Chevrolet Venture | GMC Safari |
| GMC Envoy | GMC Savana |
| GMC Envoy XL | GMC Sierra |
| GMC Envoy XUV | GMC Topkick |
| GMC Safari | Oldsmobile Silhouette |
| GMC Savana | Pontiac Grand Prix |
| GMC Sierra | Pontiac Montana |
| GMC Sonoma | Saturn ION (select models) |
| GMC Topkick | Saturn L-Series (select models) |
| GMC Yukon | |
| GMC Yukon XL | $3,000 Cash |
| Oldsmobile Alero | Buick Century |
| Oldsmobile Bravada | Buick LeSabre |
| Oldsmobile Silhouette | Buick Park Avenue |
| Pontiac Aztek | Buick Regal |
| Pontiac Bonneville | Buick Rendezvous |
| Pontiac Grand Am | Chevrolet Blazer |
| Pontiac Grand Prix | Chevrolet Cavalier (select models) |
| Pontiac Montana | Chevrolet Impala |
| Pontiac Vibe | Chevrolet Monte Carlo |
| Saturn VUE | Chevrolet S-10 |
| Chevrolet Suburban | |
| 0.0/0.0/0.0/1.9 36/48/60/72 months | Chevrolet Tahoe |
| Chevrolet Cavalier (select models) | Chevrolet TrailBlazer |
| Chevrolet Corvette* | Chevrolet TrailBlazer EXT |
| Pontiac Sunfire (select models) | GMC Envoy |
| Saturn ION (select models) | GMC Envoy XL |
| Saturn L-Series (select models) | GMC Envoy XUV |
| GMC Sonoma | |
| 0.0/0.9/1.9 36/48/60 months | GMC Yukon |
| Chevrolet Malibu | GMC Yukon XL |
| Oldsmobile Bravada | |
| 0.0/1.9/2.9 36/48/60 months | Pontiac Aztek |
| Cadillac Escalade | Pontiac Sunfire (select models) |
| Cadillac Escalade ESV | Pontiac Bonneville |
| Cadillac EXT | |
| $3,500 Cash | |
| 1.9/2.9/2.9/3.9 36/48/60/72 months | Chevrolet Avalanche |
| Chevrolet Aveo | Chevrolet Tracker |
| Oldsmobile Alero | |
| 1.9/2.9/3.9 36/48/60 months | Pontiac Grand Am |
| Cadillac CTS | |
| Cadillac SRX | |
| Chevrolet Colorado | $1,000 Bonus Cash |
| GMC Canyon | Cadillac EXT |
| 5.9/5.9/5.9 36/48/60 months | |
| Cadillac DeVille | |
| Cadillac Seville | |
| *APR rate available until Feb. 2, 2004 | *Customer cash available until Feb. 2, 2004 |
General Motors Corp. , the world's largest vehicle manufacturer, employs 340,000 people globally in its core automotive business and subsidiaries. Founded in 1908, GM has been the global automotive sales leader since 1931. GM today has manufacturing operations in 32 countries and its vehicles are sold in more than 190 countries. In 2002, GM sold more than 8.6 million cars and trucks, nearly 15 percent of the global vehicle market. GM's global headquarters is at the GM Renaissance Center in Detroit. More information on GM and its products can be found on the company's consumer website at www.gm.com.
