Autobytel is Most Visited for New Vehicle Buying and Research in 2003

IRVINE, Calif.--Jan. 2, 20046, 2004--

Autobytel is #1 According to comScore Media Metrix with 7.7 Million Average Month Unique Visitors; Autobytel is #1 with Hispanic new car shoppers

Leading Internet automotive marketing services company Autobytel Inc. today announced that, according to comScore Media Metrix, Autobytel's average monthly unique visitor count is the highest among new vehicle buying and research sites for 2003. In addition, Autobytel is the most visited online new car buying and research destination among U.S. Hispanic Internet users for 2003.

According to comScore, Autobytel drew an average of 7.7 million monthly unique visitors in 2003. This represents a unique visitor count approximately 25 percent higher than the next closest new vehicle automotive web site competitor. On a monthly basis, Autobytel reached approximately one-fifth of all Hispanic automotive category visitors in 2003, according to comScore Media Metrix.

"We're very pleased with this latest report from a source as respected as comScore Media Metrix," said Autobytel Inc. CEO Jeffrey Schwartz. "Clearly, our strategy of empowering consumers with the most comprehensive online research and buying tools -- and the promise of a positive car-buying experience -- has paid off. We're also very pleased that the growing online Hispanic community appears to be embracing Autobytel's premier Spanish-language content and research and buying tools."

In addition to its consumer automotive services and dealership customer referral business, Autobytel provides automotive marketing and data services for the majority of the OEMs operating in North America. The company is also a leading provider of dealership CRM solutions, pre-owned vehicle marketing services, and dealership training programs.

About Autobytel Inc.

Autobytel, a leading Internet automotive marketing services company, helps retailers sell cars and manufacturers build brands through marketing, advertising and CRM (customer relationship management) tools and programs. The company owns and operates the automotive Web sites Autobytel.com, Autoweb.com, Carsmart.com and AutoSite.com, as well as AIC (Automotive Information Center), a leading provider of automotive marketing data and technology. Autobytel is the industry leader in dealership lead management and CRM solutions and owns and operates AVV Inc., a leading provider of dealership CRM and sales management tools and data extraction services. As the Internet's largest new-car buying service, Autobytel generates over a billion dollars a month in car sales for dealers through its services. Autobytel is also among the largest syndicated car-buying content networks, reaching millions of unique visitors as they are making their vehicle buying decisions.

http://www.autobytel.com