Ford January 2004 Sales Results - Isn't It Time For Some Better Advertising Guidance?

F-Series' January sales were 61,979 - up 10 percent compared with a year ago.
Sport utility vehicles were up 6 percent compared with a year ago.
Ford's overall January sales were down 5 percent on lower sales of passenger cars.

DEARBORN, Mich., Feb. 3 - Ford's F-Series truck posted record January sales of 61,979, up 10 percent compared with a year ago. January was the fifth month in a row F-Series achieved a double-digit sales increase - a streak coinciding with the introduction of the all-new F-150 - and the third month in the last five F-Series set a monthly sales record. The all-new F-150 has collected 19 major awards for product excellence.

Overall, U.S. customers purchased or leased 230,036 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in January, down 5 percent compared with a year ago, primarily reflecting lower sales of passenger cars (down 14 percent). Truck sales essentially were equal to a year ago.

"We're committed to pursuing a product and marketing strategy that will result in stronger retail sales performance," said Jim O'Connor, Ford group vice president, North America Marketing, Sales, and Service. "Today, we are benefiting from the all-new F-150 and a strong lineup of sport utility vehicles. By year-end, we expect to see stronger retail performance in passenger cars."

Sales of sport utility vehicles were 6 percent higher than a year ago, including Lincoln Aviator (up 39 percent), Lincoln Navigator (up 14 percent), Volvo XC90 (up 57 percent), and Land Rover Range Rover (up 23 percent).

In 2004, the company will introduce a redesigned Ford Focus, all-new mid-size sedans (Ford Five Hundred and Mercury Montego), and all-new Ford Mustang. In addition, the company will introduce a redesigned Ford Escape (including a hybrid version) and all-new crossover sport utility vehicle (Ford Freestyle).



FORD MOTOR COMPANY JANUARY 2004 U.S. SALES


	January Month		%	January CYTD		%
	2004	2003	Change	2004	2003	Change
Sales By Brand
�� Ford	190,573	200,224	-4.8	190,573	200,224	-4.8
�� Mercury	13,083	15,960	-18.0	13,083	15,960	-18.0
�� Lincoln	9,632	10,574	-8.9	9,632	10,574	-8.9
�� Jaguar	3,643	3,544	2.8	3,643	3,544	2.8
�� Volvo	10,285	9,232	11.4	10,285	9,232	11.4
�� Land Rover	2,820	3,021	-6.7	2,820	3,021	-6.7
�� Total Ford Motor Company	230,036	242,555	-5.2	230,036	242,555	-5.2

Memo: Cars and Trucks
�� Cars	72,066	84,141	-14.4	72,066	84,141	-14.4
�� Trucks	157,970	158,414	-0.3	157,970	158,414	-0.3
�� Total Ford Motor Company	230,036	242,555	-5.2	230,036	242,555	-5.2




FORD BRAND JANUARY 2004 U.S. SALES


	January Month		%	January CYTD		%
	2004	2003	Change	2004	2003	Change

Crown Victoria	5,461	5,454	0.1	5,461	5,454	0.1
Taurus	16,548	22,547	-26.6	16,548	22,547	-26.6
Focus	13,683	16,937	-19.2	13,683	16,937	-19.2
Thunderbird	835	1,218	-31.4	835	1,218	-31.4
Mustang	9,906	6,735	47.1	9,906	6,735	47.1
Escort	972	2,067	-53.0	972	2,067	-53.0
� Total Ford Cars	47,405	54,958	-13.7	47,405	54,958	-13.7

Escape	11,015	11,234	-1.9	11,015	11,234	-1.9
Explorer	26,253	24,422	7.5	26,253	24,422	7.5
Expedition	11,530	10,562	9.2	11,530	10,562	9.2
Excursion	1,552	1,676	-7.4	1,552	1,676	-7.4
Econoline/Club Wagon	12,192	10,832	12.6	12,192	10,832	12.6
Windstar	1,806	12,255	-85.3	1,806	12,255	-85.3
Freestar	4,882	0	NA	4,882	0	NA
Ranger	11,120	17,293	-35.7	11,120	17,293	-35.7
F-Series	61,979	56,569	9.6	61,979	56,569	9.6
Heavy Trucks	839	423	98.3	839	423	98.3
� Total Ford Trucks	143,168	145,266	-1.4	143,168	145,266	-1.4

� Total Ford Brand	190,573	200,224	-4.8	190,573	200,224	-4.8



LINCOLN AND MERCURY BRAND JANUARY 2004 U.S. SALES


	January Month		%	January CYTD		%
	2004	2003	Change	2004	2003	Change

Grand Marquis	5,770	5,570	3.6	5,770	5,570	3.6
Sable	3,110	5,875	-47.1	3,110	5,875	-47.1
Cougar	0	924	-100.0	0	924	-100.0
� Total Mercury Cars	8,880	12,369	-28.2	8,880	12,369	-28.2

Town Car	3,469	3,605	-3.8	3,469	3,605	-3.8
LS	2,061	3,205	-35.7	2,061	3,205	-35.7
Continental	0	280	-100.0	0	280	-100.0
� Total Lincoln Cars	5,530	7,090	-22.0	5,530	7,090	-22.0

� Total Mercury
�� and Lincoln Cars	14,410	19,459	-25.9	14,410	19,459	-25.9

Mountaineer	3,631	3,591	1.1	3,631	3,591	1.1
Monterey	572	0	NA	572	0	NA
� Total Mercury Trucks	4,203	3,591	17.0	4,203	3,591	17.0

Navigator	2,407	2,112	14.0	2,407	2,112	14.0
Aviator	1,695	1,219	39.0%	1,695	1,219	39.0%
Blackwood	0	153	-100.0	0	153	-100.0
� Total Lincoln Trucks	4,102	3,484	17.7	4,102	3,484	17.7

� Total Mercury
�� and Lincoln Trucks	8,305	7,075	17.4	8,305	7,075	17.4

� Total Mercury
�� and Lincoln Vehicles	22,715	26,534	-14.4	22,715	26,534	-14.4

Total Lincoln Brand	9,632	10,574	-8.9	9,632	10,574	-8.9
Total Mercury Brand	13,083	15,960	-18.0	13,083	15,960	-18.0




JAGUAR BRAND JANUARY 2004 U.S. SALES

	January Month		%	January CYTD		%
	2004	2003	Change	2004	2003	Change
XJ	868	439	97.7	868	439	97.7
S-TYPE	986	1,202	-18.0	986	1,202	-18.0
X-TYPE	1,596	1,673	-4.6	1,596	1,673	-4.6
XK	193	230	-16.1	193	230	-16.1
� Total Jaguar	3,643	3,544	2.8	3,643	3,544	2.8




VOLVO BRAND JANUARY 2004 U.S. SALES

	January Month		%	January CYTD		%
	2004	2003	Change	2004	2003	Change
S40	1,093	1,057	3.4	1,093	1,057	3.4
V40	130	249	-47.8	130	249	-47.8
S60	3,025	2,777	8.9	3,025	2,777	8.9
V70	1,200	765	56.9	1,200	765	56.9
V70 XC	1,059	1,383	-23.4	1,059	1,383	-23.4
C70	220	257	-14.4	220	257	-14.4
XC90	2,618	1,669	56.9	2,618	1,669	56.9
S80	940	1,075	-12.6	940	1,075	-12.6
� Total Volvo	10,285	9,232	11.4	10,285	9,232	11.4




LAND ROVER BRAND JANUARY 2004 U.S. SALES

	January Month		%	January CYTD		%
	2004	2003	Change	2004	2003	Change
Range Rover	880	717	22.7	880	717	22.7
Discovery	1,225	1,227	-0.2	1,225	1,227	-0.2
Freelander	715	1,077	-33.6	715	1,077	-33.6
� Total Land Rover	2,820	3,021	-6.7	2,820	3,021	-6.7