La Raza Newspaper Set to Launch La Raza Autos y Mas - Will it advertise Seats and Marina's?
CHICAGO--Feb. 4, 2004--| La Raza Autos y Mas, Chicago's Premier Spanish Language Auto Magazine, Will Become The Fast Track For Targeting Chicago's Hispanic Auto Consumer |
PrensAmerica Corp., publishers of La Raza Newspaper, will preview Chicago's first Spanish language auto magazine at the 2004 Chicago Auto Show.
La Raza Autos y Mas is the first weekly auto magazine in Spanish targeting Chicago's Hispanic auto consumer. The magazine provides a tremendous opportunity for manufacturers and dealers alike, to offer their cars to Chicago's fastest growing auto consumer group. La Raza Autos y Mas also provides readers with an editorial environment featuring buying and maintenance tips.
La Raza Autos y Mas offers auto manufacturers an array of sponsorship opportunities and also has exciting advertising programs for the local dealer community.
"Enthusiasm for our new auto guide is strong, we have already secured several long term commitments from local dealers and Detroit is showing tremendous interest as well," said Brian Baase, General Manager of La Raza Autos y Mas.
La Raza Autos Y Mas has been crafted to amplify visibility of the automotive industry through editorial and advertising opportunities, fortified by strategic distribution in store locales and honor boxes throughout Chicago's Hispanic community.
"It's no wonder we have peeked everyone's interest. With nearly 2 million Hispanics in Chicago, over 25 percent of the cars purchased this year will be by Latinos," said Robert Armband, CEO of PrensAmerica Corp.
The distribution of La Raza Autos y Mas is specifically targeted to reach the Hispanic auto consumer with a projected circulation of over 50,000 copies. Certified Audit of Circulation (CAC) will audit the accuracy of distribution of La Raza Autos y Mas, thus insuring circulation credibility.
"With our quality product and targeted circulation, backed by La Raza's three decades of experience, we expect advertisers to consider La Raza Autos y Mas as their fast track to Chicago's Hispanic Market," said Baase.
La Raza Autos y Mas will be previewed to the consumer and industry at the 2004 Chicago Auto Show at McCormick Place from February 6-15. The booth will be located on the second floor, number B-61.
About PrensAmerica Corp.
PrensAmerica Corp., established in 2003 through the purchase of Rossi Publications, Inc., also publishes La Raza Newspaper, the award-winning Spanish language newspaper has been serving the Chicagoland Hispanic community for more than 33 years. In addition, PrensAmerica Corp. publishes La Raza Paginas Amarillas, Chicago's leading Spanish language yellow pages, established in 1997 and the robust Latino community website -La Raza On-line. You may visit La Raza On-line at http://www.laraza.com.
NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/pic.php?id=1933
