Hot Wheels and Funkmaster Flex to Bring ``Bling'' to New York Toy Fair at Unveiling of New Hot Wheels Whips Line

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WHAT:         The Hot Wheels(R) Whips collection is a fresh new line 
              of die-cast cars inspired by the nation's hottest custom
              car influencers -- Team Baurtwell, 310 Motoring and West
              Coast Customs. Certain to be the hottest cars in the 
              2004 Hot Wheels(R) adult collection, these vehicles 
              embody all the features of the latest "Whips" on the 
              street and reflect what's on trend in car culture today.

              To officially launch the new Whips lineup, Hot Wheels(R)
              will bring the Mattel showroom roof down as one of the 
              nation's coolest DJs, entertainers and influencers of 
              custom-car style, Funkmaster Flex, helps Hot Wheels(R) 
              showcase Whips at New York Toy Fair.

WHO:          Funkmaster Flex -- Hip-hop's premiere radio personality
              and one of the genre's most influential figures

              Mark Sullivan, senior vice president, Hot Wheels(R) 
              marketing

WHEN:         Monday, Feb. 16, 2004
              11 - 11:30 a.m.

WHERE:        Mattel Toy Fair Showroom
              28 West 23rd Street (between 5th and 6th Ave.)
              6th Floor

    --  Funkmaster Flex and Mark Sullivan, senior vice president, Hot
        Wheels(R) marketing, are available for interviews upon request

    --  Tours of Mattel showroom to view complete Hot Wheels(R) adult
        collection can be scheduled upon request