World's Largest RV Dealer Builds Palace. Grand Opening of New CrownClub Sets Royal Standard for Luxury RV Owners
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Raising the bar on customer service is a trademark of Lazydays RV, the world's largest recreational vehicle dealer. With the mantra "Making Customers for Life", Lazydays introduces CrownClub to serve buyers of luxury RVs ($250,000 to more than $1 million) to an extent never seen before in the industry.
"Customers today expect an elevated level of service when they purchase an RV that costs over $250,000," states Don Wallace, CEO and founder of Lazydays. "Buying a luxury RV is not unlike buying a luxury yacht or vacation home. CrownClub is our way of exceeding their expectations with service in a private club that makes our customers feel special."
BOOMING MARKET. The market for RVs is growing at a rate of close to 15 percent each year with more and more baby boomers becoming RV owners. According to RVIA (Recreational Vehicle Industry Association), the national association representing 500 RV manufacturers and suppliers, estimates that RV sales in 2003 reached $12 billion. Lazydays RV had sales of $750 million in 2003.
"High-end motor homes have really skyrocketed in popularity over the past decade," confirms David J. Humphreys, president of the RVIA. "Sales of luxury RVs have surged, and there are no signs of this trend slowing. People enjoy the greater comfort, convenience and control RVs provide, especially in today's travel climate."
ROYAL TREATMENT. CrownClub is the only club of its kind in North America to provide exclusive services and amenities to owners of luxury RVs. They include:
-- Exclusive member-only access to the Clubhouse and ServiceCenter
-- RV sites for use during service appointments
-- A personal Service Advisor dedicated to each member
-- Certified technicians specializing in luxury RVs
-- Numerous benefits such as 30 complimentary nights at six luxury Outdoor Resort properties and 20 complimentary nights at RallyPark located on the 150 acre Lazydays site.
-- Other benefits include discounts, warranty transfers, exterior coach wash after servicing and much more
The 17,000 sq. ft. clubhouse at CrownClub and the 35,000 sq. ft. ServiceCenter were completed in December 2003 with more than $2 million in construction and improvements. Membership in CrownClub provides exclusive access to:
-- The BusinessCenter with dedicated CrownClub service advisors and sales consultants
-- Dining room serving two complimentary meals each day
-- Lounge area with bar, library and televisions
-- Landscaped swimming pool and outdoor deck
-- 43 luxury service bays and 37 overnight service sites
"Lazydays has spared no expense in building the CrownClub," states a longtime customer of Lazydays and current CrownClub member. "The facilities and service that come with CrownClub membership is not even approached by other dealers. I never thought I would look forward to having my RV serviced, but now I do."
CrownClub membership is included with the purchase of a new luxury RV at $250,000 or above. CrownClub has more than 200 luxury RVs on display with the best manufacturers' lines - Monaco, Country Coach, American Coach, Beaver and more. Prices range from $250,000 to more than $1 million for these luxury models. Pre-owned luxury RVs are also available and the minimum purchase price for a CrownClub qualified RV is $225,000. Lazydays has the largest selection of new and pre-owned luxury RVs in the world.
Lazydays, founded in 1976, is the largest RV dealership in the world. Located on 150 acres outside Tampa, Florida, Lazydays has an 83,000 sq. ft. main building, 273 service bays, 300 RV campsites and more than 1,200 RV's on display. The property also has a 40,000 sq. ft. Camping World store, a Cracker Barrel Restaurant and a Flying J RV Travel Plaza. Lazydays sales exceeded $750 million in 2003 and the complex will host more than one million visitors and serve more than 300,000 meals this year alone. For more information on Lazydays: http://www.lazydays.com.
CrownClub serves the luxury RV segment with an array of premier services for members only. A one-of-a-kind in the RV industry, CrownClub membership includes a personal service advisor, free overnight RV sites and an exclusive clubhouse with pool, bar, lounge and dining room.
