Toyota Hosts Auction on eBay for the Fight Against Women's Cancers and Supports the 2004 Revlon Run/Walk For Women in Los Angeles
Winner to Ride in the Red Solara Pace Car at the Run/Walk and Meet Revlon Spokeswoman Karen Duffy
TORRANCE, Calif., March 22 -- Toyota Motor Sales, U.S.A., Inc. will host an online charity event benefiting the Entertainment Industry Foundation's 2004 Revlon Run/Walk For Women. The charity event, found on eBay at www.ebay.com/toyota from March 21 through March 31, offers an unforgettable VIP weekend along with an all-new 2004 Solara Convertible, packed with a trunk load of Revlon products. One hundred percent of the proceeds from the winner's bid will go toward funding for cancer research, counseling and outreach programs across the nation.
The highest bidder on the VIP package will get all-star treatment with a trip to the Revlon Run/Walk in Los Angeles on May 8, where he or she will be ceremonially awarded the keys to the Solara Convertible on the center stage by one of Revlon's hottest celebrity spokeswomen. The package includes roundtrip airfare and three nights hotel accommodation for two at The Peninsula Hotel Beverly Hills.
The ultimate reward is a ride along with a celebrity pace car driver in the official Solara Convertible pace car at the Revlon Run/Walk. The VIP package also includes tea at The Peninsula Hotel Beverly Hills with Revlon spokeswoman Karen Duffy. In addition, the top bidder will receive a $1,000 shopping spree at Robinsons-May, $500 in spending cash, spa package, dinner for two at Spago Restaurant, a complete makeover and lesson at the luxurious Mauro Hair Studio in Beverly Hills and a pair of shoes from Sergio Rossi's highly anticipated spring/summer 2004 collection.
Toyota has supported the Revlon Run/Walk since 1999 and is a double platinum sponsor of the 2004 event. In addition, this year Toyota has donated a 2004 Toyota Solara Convertible SLE V6 for auction. Among the largest 5K events in the nation, the Revlon Run/Walks in Los Angeles and New York have raised approximately $30 million dollars in funds since first launching in L.A. eleven years ago. Presented by the Entertainment Industry Foundation (EIF), the Run/Walk is co-chaired by Ellen Barkin and Ronald O. Perelman, and Lilly Tartikoff.
Proceeds from past Revlon Run/Walks have funded cutting-edge research contributing to the development of important new therapies, such as Herceptin(R), the first in the wave of new targeted cancer treatments. Funds raised have also helped numerous organizations in providing education, advocacy and outreach services to those affected by women's cancers.
"Toyota has sponsored the Revlon Run/Walk since 1999, so this is a tremendous opportunity to align our commitment to charity with our marketing goals," said Dian Ogilvie, Toyota's Group Vice President and General Counsel. "Toyota will have more than 500 participants in the Run/Walk and we'll raise more than $100,000 for women's cancer research. We hope the eBay auction will help spotlight this event and raise awareness for its important purpose. This disease has touched everyone in our organization -- our mothers, sisters, wives, friends, colleagues -- we hope we can contribute to finding a cure in our lifetime."
"Through involvement in the Revlon Run/Walk, we can all make a continuing impact in the fight against women's cancers," says Ronald O. Perelman, chairman of Revlon, Inc., co-founder of the Run/Walk and co-founder of the Revlon/UCLA Women's Cancer Research Program. "Historic advances in cancer treatment have been possible because of the increased resources made available by Revlon and the participants in the Run/Walk."
To place your bid, please go to www.ebay.com/Toyota . About Toyota Motor Sales
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1415 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motor sports, R&D and general aviation. The company's main Web site is www.toyota.com .
About the Revlon Run/Walk For Women
The Revlon Run/Walk For Women in Los Angeles was created in 1993 through the combined efforts of the Entertainment Industry Foundation, Lilly Tartikoff and Ronald O. Perelman.
As the philanthropic heart of the entertainment industry, the Entertainment Industry Foundation has distributed hundreds of millions of dollars -- and provided countless volunteer hours -- to support charitable initiatives addressing some of the most critical issues facing society today. For more information please visit www.eifoundation.org .
Revlon is a worldwide cosmetic, fragrance, skincare, and personal care products company. Web sites featuring current product and promotional information can be reached at www.RevlonInc.com , www.Revlon.com , and www.Almay.com . The Company's brands include Revlon(R), Almay(R), UltimaII(R), Charlie(R), and Flex(R) and they are sold worldwide.
Registration for the Run/Walk is $25 on or before April 29th and $30 for anyone registering after the deadline. For further information or to register, visit www.revlonrunwalk.com or please call 310-393-6344.
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