Volvo Cars of North America Marc 2004 Breaks Sales Records
Reports Increase of 10 percent for First Quarter
IRVINE, Calif., April 1 -- Volvo Cars of North America, LLC (VCNA) reported an all-time record for the month of March, as well as an all-time record for the quarter. Sales were up 10.7 percent for the first quarter of 2004 en route to its amazing seventeenth consecutive month of year-over-year increases for the Volvo brand.
Sales for March were 12,960 units -- a 5.8 percent increase over the same period last year. The sales record for this quarter exceeded the previous all-time record, recorded in 2000, by nearly 3 percent.
"In spite of intense competition in the U.S., Volvo experienced continuous growth during the quarter -- up over 10 percent," said Vic Doolan, VCNA President and CEO. "This is one of the better performances in the premium market compared to other European brands."
VCNA recorded growth of 15.2 percent for SUVs and 8.4 percent for cars for the quarter, demonstrating sustained growth in both segments.
Overall, sales in North America increased 6 percent for the month and exceeded 10 percent for the quarter -- 14,371 and 36,556 units were sold respectively.
In Canada, sales increased 6 percent for the month, and sales were up over 19 percent in Mexico for the month.
VCNA, part of the Volvo Car Corporation of Gothenburg, Sweden, provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, Canada, Mexico and Puerto Rico.
The Volvo automobile model line includes the newly introduced award-winning all new S40, the award-winning XC90, the sporty S60 sedan -- including the award-winning performance sedan -- S60 R and its performance wagon counterpart -- V70 R, the flagship S80 luxury sedan, versatile V70 wagon and rugged XC70 (Cross Country), the C70 convertible, and the compact S40 and V40 models.
VOLVO CARS OF NORTH AMERICA, LLC
01-Apr-04
Retail Sales by Model
UNITED STATES
March* Year-to-Date*
2004 2003 % 2004 2003 %
Volvo Model
S40 1,761 1,410 24.9% 4,492 3,864 16.3%
All New S40 703 n/a n/a 922 n/a n/a
V40 289 353 -18.1% 576 865 -33.4%
S60 2,943 2,747 7.1% 8,562 8,418 1.7%
V70 888 1,117 -20.5% 2,888 2,704 6.8%
XC70 1,234 1,581 -21.9% 3,306 4,033 -18.0%
C70 356 358 -0.6% 899 876 2.6%
S80 1,681 1,313 28.0% 3,488 3,401 2.6%
XC90 3,105 3,366 -7.8% 8,355 6,093 37.1%
USA TOTAL 12,960 12,245 5.8% 33,488 30,254 10.7%
CANADA
March Year-to-Date
2004 2003 % 2004 2003 %
Volvo Model
S40 54 116 -53.4% 189 300 -37.0%
All New S40 n/a n/a n/a n/a n/a n/a
V40 50 106 -52.8% 128 209 -38.8%
S60 449 302 48.7% 732 650 12.6%
V70 131 68 92.6% 290 185 56.8%
XC70 175 240 -27.1% 399 523 -23.7%
C70 13 3 333.3% 15 6 150.0%
S80 85 31 174.2% 165 93 77.4%
XC90 236 259 -8.9% 515 379 35.9%
CANADA TOTAL 1,193 1,125 6.0% 2,433 2,345 3.8%
MEXICO
March Year-to-Date
2004 2003 % 2004 2003 %
Volvo Model
S40 48 90 -46.7% 159 268 -40.7%
All New S40 n/a n/a n/a n/a n/a n/a
V40 5 3 66.7% 5 6 -16.7%
S60 76 45 68.9% 191 151 26.5%
V70 0 0 n/a 0 4 -100.0%
XC70 1 0 n/a 5 6 -16.7%
C70 1 2 100.0% 4 2 100.0%
S80 20 18 11.1% 43 46 -6.5%
XC90 67 25 168.0% 228 40 470.0%
MEXICO TOTAL 218 183 19.1% 635 523 21.4%
NAFTA TOTAL 14,371 13,553 6.0% 36,556 33,122 10.4%
* U.S. totals include Puerto Rico
