Mitsubishi Motors Reports May 2004 U.S. Sales
CYPRESS, Calif., June 2 -- Mitsubishi Motors North America, Inc. (MMNA) today reported May 20, 200404 U.S. sales of 16,371 units. May's total was up slightly compared to April 2004 and was led by improving sales of Mitsubishi's highest volume vehicles.
Sales of Mitsubishi Galant were up 16 percent, Mitsubishi Endeavor up 4 percent and Mitsubishi Lancer up 6 percent compared to last May, based on a daily selling rate (DSR). Mitsubishi Motors has sold 89,501 units year to date in the United States.
On June 1, Mitsubishi announced the launch of a new "See What Happens" television ad featuring the all-new 2004 Mitsubishi Galant. The ad, based on real vehicle testing results conducted by AMCI, highlights the Galant GTS's superior braking ability compared to the Honda Accord EX V6. The cliffhanger spot is the second in the "See What Happens" series designed to dramatically highlight Mitsubishi's product features against their competitors. More information about the Mitsubishi Galant and the "See What Happens" campaign is available at www.SeeWhatHappens.com.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations of the Mitsubishi Motors Corporation in the United States, Canada, Mexico and Puerto Rico. Mitsubishi Motors sells coupes, convertibles, sedans and sport utility vehicles through a network of nearly 700 dealers throughout North America. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
Following is the sales breakdown for May 2004: DSR Percent 2004 2003 2004 MAY CYTD MAY CYTD MAY CYTD ECLIPSE COUPE 1,172 6,451 2,977 11,882 -59.1% -45.7% ECLIPSE SPYDER 521 5,260 1,079 5,416 -49.9% -2.9% LANCER 4,268 21,982 4,169 22,597 6.3% -2.7% LANCER EVOLUTION 437 2,066 543 1,570 -16.4% 31.6% LANCER SPORTBACK 170 655 -- -- 0.0% 0.0% MIRAGE COUPE -- -- 1 171 -100.0% -100.0% MIRAGE SEDAN -- -- -- -- 0.0% 0.0% GALANT 4,792 23,480 4,277 32,770 16.4% -28.3% DIAMANTE 131 2,463 863 5,218 -84.2% -52.8% TOTAL CAR 11,491 62,357 13,909 79,624 -14.2% -21.7% OUTLANDER 1,615 9,254 3,467 17,224 -51.6% -46.3% MONTERO SPORT 449 3,298 1,116 11,075 -58.2% -70.2% ENDEAVOR 2,362 11,757 2,354 4,383 4.2% 168.2% MONTERO 454 2,835 529 3,910 -10.9% -27.5% TOTAL SUV 4,880 27,144 7,466 36,592 -32.1% -25.8% TOTAL 16,371 89,501 21,375 116,216 -20.5% -23.0% US Assembled Cars (1): 6,485 35,191 8,333 50,068 -19.2% -29.7% Imported Cars (2): 5,006 27,166 5,576 29,556 -6.8% -8.1% US Assem. Truck/SUV (3): 2,362 11,757 2,354 4,383 4.2% 168.2% Imported Truck/SUVs (4): 2,518 15,387 5,112 32,209 -48.8% -52.2% US Assembled Vehicles: 8,847 46,948 10,687 54,451 -14.0% -13.8% Imported Vehicles: 7,524 42,553 10,688 61,765 -26.9% -31.1% (1) Galant, Eclipse, Eclipse Spyder (2) Lancer, Lancer Sportback, Lancer Evolution, Diamante, Mirage Coupe, Mirage Sedan (3) Endeavor (4) Montero, Montero Sport, Outlander Selling Days MTD YTD May 2004 26 128 May 2003 27 128