BMW Wins Silver Cause Marketing Halo Award for Best Event
WOODCLIFF LAKE, N.J., June 17 -- BMW of North America has been selected as the 2004 Recipient of the Silver Cause Marketing Halo Award for Best Event by the Cause Marketing Forum, Inc. for its Ultimate Drive program. Now in its eighth year, the Ultimate Drive is a national grass roots program that raises funds and awareness for the Susan G. Komen Breast Cancer Foundation.
The program consists of two fleets of specially-badged BMWs that visit BMW retail centers across the United States staging driving events. At each center, the general public is invited to raise funds for breast cancer by driving one of the Ultimate Drive fleet vehicles. For each mile driven, BMW donates $1.00 to the Komen Foundation. Since the program's inception in 1997, BMW has contributed more than $1 million a year to the Komen Foundation, for a total of more than $7 million for breast cancer research, education and screening programs.
"We are so honored to receive an award from the Cause Marketing Forum for our Ultimate Drive program," said Tom Purves, CEO and Chairman of BMW of North America. "Working in partnership with the Susan G. Komen Breast Cancer Foundation on this important program has enabled us to spread the important message about breast cancer health to communities throughout the US in a unique way. Through the Ultimate Drive, we are helping to show that everyone can be involved in the fight against breast cancer one mile and one dollar at a time."
BMW received the Silver Cause Marketing Halo Award for Best Event at the 2nd Annual Cause Marketing Forum Conference at the Yale Club in New York on Wednesday, June 16.
"One of the goals of cause marketing is the ability to enroll additional corporations in the important work that needs to be done between communities and their corporate neighbors," said David Hessekiel, president of Cause Marketing Forum, Inc. "BMW of North American has stepped up to the plate in its partnership with the Susan G. Komen Breast Cancer Foundation, and has served as a great example of corporate involvement on the community level."
About Cause Marketing Forum, Inc.
Cause Marketing Forum, Inc. produces America's leading conference, workshops and awards program on cause marketing, the development of mutually- beneficial commercial relationships between companies and causes. More information on its offerings and free cause marketing resource center can be found at http://www.causemarketingforum.com/ or by calling (914) 921-3914.
About BMW of North America
BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
http://www.bmwusa.com/ http://www.bmwmotorradusa.com/ http://www.miniusa.com/ http://www.rolls-roycemotorcars.com/
NOTE TO EDITORS: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: http://www.press.bmwgroup.com.
