JAGUAR ANNOUNCES 2005 XJ PRICING

IRVINE, Calif., August 2004; Jaguar North America announces the Manufacturer's Suggested Retail Prices (MSRP) for its 2005 XJ models.

In 2004, the all-new, aluminum-intensive Jaguar XJ sedan was introduced, and for 2005, the luxury sedan stretches to new lengths with the addition of three new XJ Long Wheelbase models - the XJ8 L, Vanden Plas and Super V8 - broadening its consumer appeal for the definitive Jaguar luxury sedan.

Constructed using lightweight aluminum joined by self-pierce rivets and epoxy adhesive - state-of-the-art, high strength construction techniques learned from the aerospace industry - the new XJ's body is some 60 percent stiffer yet 40 percent lighter than before. The result is that even the lengthened versions provide class-leading fuel economy, lower exceptional handling characteristics, and, of course, lots of interior space.

As with the 2004 model line-up, the XJ sedan maintains the high standard of luxury, driving dynamics and comprehensive safety features the XJ is known for, and is priced to provide the greatest value in the luxury sedan segment. In fact, the XJ8 standard wheelbase and XJ8 L are priced well below the BMW 745i and BMW 745Li -- $8,500 and $10,500 less, respectively. Even the range-topping new Super V8 flagship, fully loaded with luxurious amenities and supercharged 390bhp performance is a stunning value even in the high-end luxury segment with an MSRP of $89,995.

Detailed standard features and pricing for all five derivatives of the 2005 Jaguar XJ sedan are as follows:

Key standard features:

• 4.2-liter, 294bhp AJ-V8
• Six-speed ZF automatic transmission
• Self-leveling air suspension
• Electronic park brake
• Four-channel Anti-lock Braking System (ABS) with Emergency Brake Assist (EBA)
• Dynamic Stability Control (DSC) for enhanced handling and performance
• CATS active damping
• Power-adjustable foot pedals with memory
• Power moonroof
• Leather seating surfaces
• 12-way power driver and front passenger seats
• Burl walnut veneer trim
• 18 x 8.0-inch 'Dynamic' alloy wheels fitted with all-season tires
• Reverse Park Control
• Wood/leather steering wheel
• Dual-zone automatic climate control with filtration
• Side curtain airbags, front side airbags and front airbags
• Adaptive Restraints Technology System (ARTS)
• 140-watt eight-speaker AM/FM stereo with CD player

Vanden Plas (LWB) $70,995 (including destination and delivery charges)

Key Standard features (in addition to XJ8L):

• Twin-stitched trimmed dashtop
• Hand-inlaid burl walnut veneers with Peruvian boxwood inlay
• Soft-grain ruched leather seating with contrast piping
• Deep-pile lambswool footwell rugs
• 16-way power front seats
• Rear fold-down picnic trays
• Power-fold exterior mirrors with chrome caps
• Electric rear sunblind
• 18 x 8-inch 'Rapier' alloy wheels fitted with all-season tires
• Three-stage heated front and rear seats and heated steering wheel
• Alpine Premium 320-watt sound system with AM/FM stereo and six-disc CD changer
• Power-folding door mirrors

XJR (SWB) $75,995 (including destination and delivery charges)

Key standard features (in addition to XJ8):

• Supercharged 4.2-liter 390bhp AJ-V8
• R Performance-tuned CATS adaptive damping
• BremboŽ brakes with four-piston calipers
• Radar-based Adaptive Cruise Control
• 19 x 8.5-inch 'Performance' alloy wheels, Z-rated tires
• R Performance 16-way driver's and 12-way front passenger's sports seats with leather inserts
• Power folding door mirrors
• Electric rear sunblind
• R Performance leather and chrome shift knob
• Heated wood/leather steering wheel
• Three-stage heated front and rear seats
• Alpine Premium 320-watt sound system with AM/FM stereo and six-disc CD changer

SUPER V8 (LWB) $89,995 (including destination and delivery charges)

Key standard features (in addition to Vanden Plas):

• Supercharged 4.2-liter 390bhp AJ-V8
• Offers supercharged performance with no 'Gas Guzzler Tax'
• BremboŽ brakes
• 19 x 9.0-inch 'Custom' alloy wheels, Z-rated tires
• Chrome grille shell with bright mesh insert
• Radar-based Adaptive Cruise Control
• Four-zone climate control system
• DVD touch-screen navigation system
• DVD rear Multimedia entertainment system with twin rear display screens
• Front Park Control
• Electrically adjustable rear bench seat, with rear control of front passenger seat

From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world's premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates three manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motor sport.

Jaguar offers a four-model range of luxury sedans and sports cars packed with fully competitive technology and safety systems wrapped up in stylish bodies. The X-TYPE premium compact sedan is the company's first all-wheel drive model combining unmistakable Jaguar looks in an affordable, sporting package. Entry to the Jaguar range via the X-TYPE costs less than $30,000.

Jaguar's mid-size luxury sedan is the S-TYPE distinguished by styling reminiscent of the original Mark 2 and S-type sedans. Positioned above the X-Type in size and price S-TYPE ownership begins at less than $45,000. The flagship XJ sedan has been the cornerstone of the marque since 1968 and is the definitive Jaguar. The 2005 XJ is the most technologically advanced car the company has ever built, using aircraft-style aluminum construction for lightness and strength. It is also the longest and most spacious Jaguar offering a selection of long wheelbase derivatives in the range. The XJ range starts at less than $62,000. The XK series, including the XK8 and XKR coupes and convertibles are Jaguar's sports cars. They combine high performance with luxurious interiors and grand touring capability. Pricing begins at just over $70,000.