UAW Launches TV and Radio Ad Campaign in Eight Battleground States

DETROIT, Oct. 11, 2004 -- UAW President Ron Gettelfinger today announced that UAW V-CAP is launching a $2.3 million independent expenditure ad campaign in support of presidential candidate John Kerry. The ad campaign is funded by UAW members' voluntary contributions to the UAW Voluntary Community Action Program (UAW V-CAP), the union's federal political action committee.

TV and radio spots will start running today at 8 p.m. Eastern time in major media markets in eight battleground states. The ads will run through next Monday, Oct. 18.

The 30-second TV spot, "Wrong Choices, Wrong Leader," which focuses on President Bush's record on jobs and health care, will run in Pennsylvania, Ohio, Michigan, Wisconsin, Iowa, Missouri and West Virginia.

The 60-second radio spot, "America Can Do Better," which contrasts Bush's failures on jobs and health care against John Kerry's plan to help working families, will air in Minnesota, Iowa, Wisconsin and Michigan (Detroit market only).

The TV and radio spots will be available for viewing/listening today at 8 p.m. Eastern time on the UAW's Web site - http://www.uaw.org/ .