2004 SEMA:Ten Custom Hyundai Vehicles Shine Under Vegas Lights
Five Tiburon Sport Coupes and Three All-New Tucson SUVs Designed by Noted Tuners Highlight Hyundai's Presence at Specialty Equipment Industry Event
LAS VEGAS, Nov. 1 -- Hyundai's presence in enthusiast circles continues to grow after four strong Specialty Equipment Market Association (SEMA) shows. This year's crop of custom vehicles demonstrates the tremendous head-turning potential of Hyundai's growing product lineup, which features seven all-new product introductions in the next 24 months, beginning with the all-new Hyundai Tucson.
The Hyundai delegation features concepts from renowned tuners like American Products Company, Axis Sport Tuning, Inc., Heavy, Inc., K-Daddyz Kustomz, Rick Dore Kustoms, Street Concepts, and Troy Lee Designs. Custom Hyundai vehicles will be on display at booth #24087 and around the Las Vegas Convention Center from Nov. 2-5.
Hyundai is participating in its fifth SEMA show, and over the past five years, Hyundai sales have increased at record-setting pace. Each year, the assortment of aftermarket performance parts and appearance accessories available for Hyundai vehicles expands to meet the increased demand. Hyundai's growing street credibility, made possible by Hyundai's growing product lineup, reinforces the importance of SEMA as one of the most significant industry events for Hyundai.
This year, Hyundai focused its tuners on the Tiburon sports coupe, which has been freshened and repackaged for the 2005 model year. Five entrants sport everything from a new supercharger for the V6 engine, to a radical convertible concept developed from a stock Tiburon GT.
Three new Tucson SUVs will also be at the show -- the first custom Tucsons displayed anywhere. Concepts range from mountain biking to racing themes, demonstrating the extremes of this vehicle's advertising slogan, "Perfect for whatever, whenever."
The Elantra sedan, Hyundai's best-selling model in the U.S., is increasingly being discovered by visionary tuners looking for something new. One Elantra will be displayed in the Hyundai booth to showcase its potential for eye-catching modifications.
The Santa Fe SUV, an unconventional vehicle by traditional tuner standards, has nonetheless proven to be one of the biggest attractions to the Hyundai booth in past years. One promising custom Santa Fe will be on display as well.
"Hyundai vehicles offer an outstanding platform for tuning, with sleek stock appearance and great styling, high-quality engineering, robust product quality, and a growing number of readily available tuner parts," said John Krafcik, vice president of product development and strategic planning, Hyundai Motor America. "SEMA is an opportunity for Hyundai to showcase its products to thousands of aftermarket companies that drive cutting-edge vehicle customization."
Hyundai will honor the top vehicles in a variety of categories with awards, creating competition among the tuners. Awards will be determined prior to the show and displayed in the booth. Hyundai will also be giving away posters of several of its most impressive custom vehicles.
Journalists are invited to visit our media Web site at www.HyundaiNews.com.
About Hyundai Motor America
Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed in the United States by Hyundai Motor America and are sold and serviced through more than 640 dealerships nationwide.
