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American Suzuki Sales Up 53 Percent In October 2004


PHOTO (select to view enlarged photo)
2004 Suzukui Forenza
BREA, Calif.--Nov. 2, 2004--American Suzuki Motor Corp. (ASMC) continues to achieve strong sales, posting a 53 percent increase in October 2004 compared to the same month last year and a 28 percent increase in year-to-date sales. Suzuki's October 2004 sales qualify as the best October in the company's 19 years of selling cars and SUVs in the United States.

Fueling Suzuki's record sales and success is the rapidly expanding product line featuring the recent addition of two new vehicles to the 2005 family: the five-door compact Suzuki Reno and versatile Forenza Wagon, both arriving in showrooms this fall. These products, combined with the growing network of more than 525 U.S. dealers and America's #1 Warranty, Suzuki's industry-leading, 100,000-mile, fully transferable, zero-deductible powertrain limited warranty, continue to strengthen the Suzuki brand.

Additionally, Suzuki is cementing its position as the value-packed choice, with the top-selling Suzuki Forenza premium compact and the Suzuki Verona midsize sedan, introduced last year.

"We are extremely pleased with our record sales achieved this year," said Koichi Suzuki, president of American Suzuki's Automotive Operations. "Suzuki continues to grow in the U.S. market as a result of innovative new models that attract more first-time Suzuki customers. By exceeding consumer expectations for capable toughness, leading-edge styling and high-end features with prices well below the competition, Suzuki is in a solid position for continued growth."

Suzuki's 2005 Product Line

With eight different body styles - six cars and two SUVs - Suzuki offers a tremendous range of choices for today's savvy, value-conscious buyer in 2005. The newly introduced, five-door compact Suzuki Reno and versatile Forenza Wagon join the restyled Aerio sedan and Aerio SX cars, Forenza premium compact and Suzuki Verona midsize sedan. Suzuki also offers the Grand Vitara and the right-sized XL-7 - two full-capability sport-utility vehicles. But for all their diversity, Suzuki products deliver in important ways: All offer unusually high levels of features and amenities for the money. Plus, every vehicle in the line is covered by America's #1 Warranty, Suzuki's industry-leading, 100,000-mile, fully transferable, zero-deductible powertrain limited warranty.

About American Suzuki

The Automotive Operations of American Suzuki Motor Corp., Brea, was founded in 1985 by Suzuki Motor Corp. ASMC markets automobiles in the United States through a network of more than 525 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corp. (SMC), based in Hamamatsu, Japan, is a diversified worldwide automobile manufacturer. Founded in 1909 and incorporated in 1920, it has 139 distributors in 125 countries.

                      AMERICAN SUZUKI MOTOR CORP.
                         MONTH-END REPORTING

                               October                   CYTD
                         2004    2003   DSR %   2004    2003    DSR %
                                       Change                   Change
               VITARA:    232     479     -52%  3,147   4,609     -32%
         GRAND VITARA:    527     622     -15%  4,014   7,078     -44%
                 XL-7:  1,609   1,674      -4% 16,090  19,697     -19%
                AERIO:    615     994     -38%  8,368  17,458     -52%
              FORENZA:  2,314       0       NA 21,036       0       NA
               VERONA:  1,272     535     138% 11,242     900    1144%
                TOTAL:  6,569   4,307      53% 63,898  49,858      28%

TRUCK
       DOMESTIC TRUCK:    232     479     -52%  3,147   4,610     -32%
         IMPORT TRUCK:  2,136   2,296      -7% 20,104  26,775     -25%
          TOTAL TRUCK:  2,368   2,775     -15% 23,251  31,385     -26%

CAR
         DOMESTIC CAR:      0       0       NA      1       5     -80%
           IMPORT CAR:  4,201   1,532     174% 40,646  18,468     119%
            TOTAL CAR:  4,201   1,532     174% 40,647  18,473     119%

       TOTAL DOMESTIC:    232     479     -52%  3,148   4,615     -32%
         TOTAL IMPORT:  6,337   3,828      66% 60,750  45,243      34%
          GRAND TOTAL:  6,569   4,307      53% 63,898  49,858      28%

         Selling Days:     27      27             257     256