American Suzuki Sales Up 53 Percent In October 2004
BREA, Calif.--Nov. 2, 2004--American Suzuki Motor Corp. (ASMC) continues to achieve strong sales, posting a 53 percent increase in October 2004 compared to the same month last year and a 28 percent increase in year-to-date sales. Suzuki's October 2004 sales qualify as the best October in the company's 19 years of selling cars and SUVs in the United States.
Fueling Suzuki's record sales and success is the rapidly expanding product line featuring the recent addition of two new vehicles to the 2005 family: the five-door compact Suzuki Reno and versatile Forenza Wagon, both arriving in showrooms this fall. These products, combined with the growing network of more than 525 U.S. dealers and America's #1 Warranty, Suzuki's industry-leading, 100,000-mile, fully transferable, zero-deductible powertrain limited warranty, continue to strengthen the Suzuki brand.
Additionally, Suzuki is cementing its position as the value-packed choice, with the top-selling Suzuki Forenza premium compact and the Suzuki Verona midsize sedan, introduced last year.
"We are extremely pleased with our record sales achieved this year," said Koichi Suzuki, president of American Suzuki's Automotive Operations. "Suzuki continues to grow in the U.S. market as a result of innovative new models that attract more first-time Suzuki customers. By exceeding consumer expectations for capable toughness, leading-edge styling and high-end features with prices well below the competition, Suzuki is in a solid position for continued growth."
Suzuki's 2005 Product Line
With eight different body styles - six cars and two SUVs - Suzuki offers a tremendous range of choices for today's savvy, value-conscious buyer in 2005. The newly introduced, five-door compact Suzuki Reno and versatile Forenza Wagon join the restyled Aerio sedan and Aerio SX cars, Forenza premium compact and Suzuki Verona midsize sedan. Suzuki also offers the Grand Vitara and the right-sized XL-7 - two full-capability sport-utility vehicles. But for all their diversity, Suzuki products deliver in important ways: All offer unusually high levels of features and amenities for the money. Plus, every vehicle in the line is covered by America's #1 Warranty, Suzuki's industry-leading, 100,000-mile, fully transferable, zero-deductible powertrain limited warranty.
About American Suzuki
The Automotive Operations of American Suzuki Motor Corp., Brea, was founded in 1985 by Suzuki Motor Corp. ASMC markets automobiles in the United States through a network of more than 525 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corp. (SMC), based in Hamamatsu, Japan, is a diversified worldwide automobile manufacturer. Founded in 1909 and incorporated in 1920, it has 139 distributors in 125 countries.
AMERICAN SUZUKI MOTOR CORP. MONTH-END REPORTING October CYTD 2004 2003 DSR % 2004 2003 DSR % Change Change VITARA: 232 479 -52% 3,147 4,609 -32% GRAND VITARA: 527 622 -15% 4,014 7,078 -44% XL-7: 1,609 1,674 -4% 16,090 19,697 -19% AERIO: 615 994 -38% 8,368 17,458 -52% FORENZA: 2,314 0 NA 21,036 0 NA VERONA: 1,272 535 138% 11,242 900 1144% TOTAL: 6,569 4,307 53% 63,898 49,858 28% TRUCK DOMESTIC TRUCK: 232 479 -52% 3,147 4,610 -32% IMPORT TRUCK: 2,136 2,296 -7% 20,104 26,775 -25% TOTAL TRUCK: 2,368 2,775 -15% 23,251 31,385 -26% CAR DOMESTIC CAR: 0 0 NA 1 5 -80% IMPORT CAR: 4,201 1,532 174% 40,646 18,468 119% TOTAL CAR: 4,201 1,532 174% 40,647 18,473 119% TOTAL DOMESTIC: 232 479 -52% 3,148 4,615 -32% TOTAL IMPORT: 6,337 3,828 66% 60,750 45,243 34% GRAND TOTAL: 6,569 4,307 53% 63,898 49,858 28% Selling Days: 27 27 257 256