Harris Interactive Introduces Enhanced Automotive Qualitative Research

Automotive Focus Group and Clinic Services Offered for Vehicle Manufacturers and Tier 1-2-3 OE & Aftermarket Suppliers

ROCHESTER, N.Y. and DETROIT, Nov. 15 -- Harris Interactive(R), a worldwide full-service market research and consulting firm, introduces its AUTOQUAL enhanced automotive qualitative research and recruitment capabilities for automotive clients.

Harris Interactive's Automotive & Transportation AUTOQUAL research utilizes the power and diversity of Harris Interactive's multimillion-member online panel of respondents to recruit consumers to participate in focus groups and product clinics. Consumers are selected by vehicle segment, brand and model, and insights provided by those who participate tell vehicle manufacturers and OE automotive and aftermarket suppliers about their preferences, product knowledge, buying behavior and brand awareness.

AUTOQUAL services include:

* Face-to-face focus groups and product clinics in more than 20 U.S. cities and numerous international locations including Japan, Korea, China, Europe and South America.

* Experienced automotive industry veteran moderators.

* Business-to-consumer research and business-to-business research capabilities.

* Innovative online qualitative chat discussion groups, bulletin boards and virtual communities, hosted by experienced qualitative moderators.

"Our expert automotive industry moderators, national and global reach, deep analytical consumer insights and the recruitment horsepower of our online panel set us apart and give us an ability to make a difference for OEMs, suppliers and advertising agencies that seek insightful research and analytical resources with the focus of a boutique research supplier," said Scott D. Upham, senior vice president of Harris Interactive's Automotive & Transportation Research group.

NOTE: Reproduction prohibited without the express written permission of Harris Interactive.

About Harris Interactive(R)

Harris Interactive Inc. (www.harrisinteractive.com), the 15th largest and fastest-growing market research firm in the world, is a Rochester, N.Y.-based global research company that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Known for The Harris Poll(R) and for pioneering Internet-based research methods, Harris Interactive conducts proprietary and public research to help its clients achieve clear, material and enduring results.

Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through U.S. offices and wholly owned subsidiaries: London-based HI Europe (www.hieurope.com), Paris-based Novatris (www.novatris.com), Tokyo-based Harris Interactive Japan, through newly acquired WirthlinWorldwide (www.wirthlinworldwide.com), a Reston, Virginia- based research and consultancy firm ranked 25th largest in the world, and through an independent global network of affiliate market research companies. EOE M/F/D/V.

To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, visit www.harrispollonline.com.