Freedom on Two Wheels ... For Less than your Monthly Cellphone Bill

Piaggio(R) Will Never Charge Riders for Roaming

LOS ANGELES, Nov. 19 -- Imagine having the freedom to get where you need to go, and for less than the cost of most cell phone plans. Turns out your imagination doesn't have to stretch very far. Piaggio USA, Inc., manufacturer of the world-famous Vespa motor scooter, will introduce the Typhoon, a classic sport scooter for the college-age driver this month.

"The scooter market continues to grow in the U.S., and it's important that our product line continues to grow with it," said Paolo Timoni, CEO of Piaggio, USA, Inc. "People who are young, sporty, and always on-the-go will find the Typhoon fast, fun, and convenient."

The Typhoon comes equipped with a $39 per month payment plan with no interest and no down payments for the first year. It boasts a 50cc, single-cylinder, two-stroke engine and chunky 10-inch alloy wheels to make for a powerful yet smooth ride. With a twist-and-go transmission, electric start, powerful halogen headlights and great under seat storage, the Typhoon is perfect for errands and short trips wherever you may roam.

The Typhoon will be available at authorized Piaggio dealers throughout the U.S. and comes in two colors: Black with graphics and Cosmic Blue. The suggested retail price of the Typhoon is $1,899. Visit http://www.piaggiousa.com/ for dealer locations and more information.

Piaggio USA, Inc. is a subsidiary of Piaggio & C. S.p.A., based in Pontedera, Italy. Since 1884 the Piaggio name has stood for innovation, quality and superior performance. The company's rich history, which includes ship outfitting, railway construction and aviation, gave way to developing practical and accessible means of transportation for post-war Italy when the first Vespa(R) motor scooter was designed by Piaggio in 1946. As Europe's largest manufacturer of two-wheeled vehicles, Piaggio is known throughout the world for their superior technology, craftsmanship and design. Piaggio's stylish and fuel-efficient line of motor scooters is the epitome of practical indulgence.

Piaggio USA is an active member of the Motorcycle Safety Foundation (MSF) and encourages riders to always wear a helmet, appropriate eyewear and proper apparel. The company suggests that all scooter owners/operators attend a motorcycle/scooter rider-training course to learn how to safely and skillfully operate a Vespa and recommends the MSF RiderCourse(R) (800/446-9227) as the best introduction to riding. For additional information, or to locate a dealership or boutique in your area, visit the Web site at http://www.piaggiousa.com/.