Mitsubishi Motors Reports December U.S. Sales
CYPRESS, Calif., Jan. 4, 2005 -- Mitsubishi Motors North America, Inc., (MMNA) today reported December 2004 U.S. sales of 11,151 units -- a 34 percent increase from November's sales volume. Mitsubishi Motors has sold 161,609 units year to date in the United States.
"We are very pleased with this month's sales, which reflect the company's strategic shift from fleet to retail -- in fact, December was the best retail sales month since August," said Michael Tocci, senior vice president of sales, fleet and distribution at Mitsubishi Motors North America. "We look forward to an even more prosperous 2005 as we continue advancing the business objectives of our turnaround plan."
In addition to the overall monthly increase in sales volume, MMNA experienced a dramatic increase in sales of several vehicles, including a 99 percent increase in Galant sales from last month at 3,980 units (and a 54 percent increase from December 2003), a 23 percent increase in Outlander sales from last month at 1,298 units, and a 17 percent increase in Endeavor sales from last month at 1,781 units.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations of the Mitsubishi Motors Corporation in the United States and Canada. Mitsubishi Motors sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 600 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
Following is the sales breakdown for December 2004: 2004 2003 2004 DEC CYTD DEC CYTD DEC CYTD ECLIPSE COUPE 692 12,012 1,291 27,897 -46.4% -56.9% ECLIPSE SPYDER 183 7,349 615 10,978 -70.2% -33.1% LANCER 1,865 35,005 2,413 43,083 -22.7% -18.7% LANCER EVOLUTION 336 4,497 436 4,949 -22.9% -9.1% LANCER SPORTBACK 172 2,204 -- -- 0.0% 0.0% MIRAGE COUPE -- -- -- 173 0.0% -100.0% MIRAGE SEDAN -- -- -- 1 0.0% 0.0% GALANT 3,980 43,491 2,589 65,141 53.7% -33.2% DIAMANTE 193 4,379 1,067 9,174 -81.9% -52.3% TOTAL CAR 7,421 108,937 8,411 161,396 -11.8% -32.5% OUTLANDER 1,298 18,104 2,176 34,088 -40.3% -46.9% MONTERO SPORT 300 6,954 1,835 20,306 -83.7% -65.8% ENDEAVOR 1,781 22,433 4,814 32,054 -63.0% -30.0% MONTERO 351 5,181 1,122 8,839 -68.7% -41.4% TOTAL SUV 3,730 52,672 9,947 95,287 -62.5% -44.7% TOTAL 11,151 161,609 18,358 256,683 -39.3% -37.0% US Assembled Cars(1): 4,855 62,852 4,495 104,016 8.0% -39.6% Imported Cars(2): 2,566 46,085 3,916 57,380 -34.5% -19.7% US Assembled Truck/ SUV(3): 1,781 22,433 4,814 32,054 -63.0% -30.0% Imported Truck/ SUVs(4): 1,949 30,239 5,133 63,233 -62.0% -52.2% US Assembled Vehicles: 6,636 85,285 9,309 136,070 -28.7% -37.3% Imported Vehicles: 4,515 76,324 9,049 120,613 -50.1% -36.7% ** Selling Days MTD YTD 2004 27 308 2003 26 307 (1) Galant, Eclipse, Eclipse Spyder (2) Lancer, Lancer Sportback, Lancer Evolution, Diamante, Mirage Coupe, Mirage Sedan (3) Endeavor (4) Montero, Montero Sport, Outlander