American Suzuki Outpaces Industry, Posting a 26 Percent Year-End Gain
BREA, Calif.--Jan. 5, 2005--American Suzuki Motor Corp. (ASMC) enjoyed the largest 2004 sales increase of any non-luxury brand in the United States, excluding new entrants, posting a 26 percent increase in year-to-date sales and a 12 percent increase in December 2004 sales compared to the same month last year. Leading the way for the Suzuki model line were the Forenza models, posting sales of 1,888 units this month for a total of 24,796 units in 2004, as well as the XL-7 SUV, posting sales of 1,232 units this month for a total of 18,501 units in 2004.Fueling Suzuki's record sales success is the rapidly expanding product line featuring the addition of two new vehicles to the 2005 family: the five-door compact Suzuki Reno and versatile Forenza Wagon, both in showrooms now. These products, combined with the growing network of more than 540 U.S. dealers and America's No. 1 Warranty -- Suzuki's industry-leading, 100,000-mile, fully transferable, zero-deductible powertrain limited warranty -- continue to strengthen the Suzuki brand.
The Automotive Operations of American Suzuki Motor Corp., Brea, was founded in 1985 by Suzuki Motor Corp. ASMC markets automobiles in the United States through a network of more than 540 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corp. (SMC), based in Hamamatsu, Japan, is a diversified worldwide automobile manufacturer. Founded in 1909 and incorporated in 1920, it has 139 distributors in 125 countries.
AMERICAN SUZUKI MOTOR CORP. MONTH-END REPORTING December CYTD 2004 2003 DSR % 2004 2003 DSR % Change Change VITARA: 186 360 -50% 3,476 5,391 -36% GRAND VITARA: 448 399 8% 4,860 7,945 -39% XL-7: 1,232 1,375 -14% 18,501 22,560 -18% AERIO: 557 1,192 -55% 9,438 19,823 -53% FORENZA(a): 1,888 578 215% 24,796 633 3805% VERONA: 910 584 50% 12,874 1,967 552% TOTAL: 5,221 4,489 12% 73,946 58,438 26% TRUCK DOMESTIC TRUCK: 186 360 -50% 3,476 5,392 -36% IMPORT TRUCK: 1,680 1,774 -9% 23,361 30,505 -24% TOTAL TRUCK: 1,866 2,134 -16% 26,837 35,897 -25% CAR DOMESTIC CAR: 0 0 NA 1 5 -80% IMPORT CAR: 3,355 2,355 37% 47,108 22,536 108% TOTAL CAR: 3,355 2,355 37% 47,109 22,541 108% TOTAL DOMESTIC: 186 360 -50% 3,477 5,397 -36% TOTAL IMPORT: 5,035 4,129 17% 70,469 53,041 32% GRAND TOTAL 5,221 4,489 12% 73,946 58,438 26% Selling Days: 27 26 308 307 (a) Please note: Forenza Wagon and Reno sales are included in the Forenza sales.