MotorTrendEnEspanol.com From the Editors of MOTOR TREND - Ole'

NEW YORK--Jan. 1, 20058, 2005--PRIMEDIA's MOTOR TREND, the world's number one automotive authority, today announced the launch of MotorTrendEnEspanol.com, a new automotive Web site providing content to the U.S.-based Hispanic audience. According to Nielsen//NetRatings, nearly 2.7 million Hispanics visited an automotive site during December 2004. Additionally, comScore Media Metrix estimates Hispanics read more Web pages per day than the general U.S. Internet user -148 compared to 126 - and spend more minutes per day using the web - 88 versus 80 minutes.

"By delivering MOTOR TREND's trusted information in the Spanish language, we are able to better serve our readers-from the enthusiasts to in-market buyers," said Lou Mohn, President of the PRIMEDIA Consumer Automotive Group. "Hispanics are outpacing the general online market in terms of Internet use and this new site allows us to extend the reach of our content by making the latest automotive information available to this quickly growing segment."

With industry experts estimating that 50% of Hispanics online prefer to read in Spanish, the new MotorTrendEnEspanol.com site will provide readers with content from the editors of MotorTrend.com, as well as reviews, articles, and road tests from MOTOR TREND magazine. MotorTrendEnEspanol.com will have the same look and feel as its English language counterpart with cultural adaptations.

MotorTrendEnEspanol.com represents the next step in the continuing expansion of the MOTOR TREND franchise which includes MOTOR TREND domestic and international print publications, MotorTrend.com, radio, consumer auto shows, branded award programs, and branded products.

About MOTOR TREND

Founded in 1949, MOTOR TREND is internationally recognized as the world's #1 automotive authority, with global distribution in North America, China, Latin America and Indonesia. The MOTOR TREND franchise is comprised of the monthly magazine; motortrend.com website; MOTOR TREND Radio; Truck Trend; MOTOR TREND International Auto Shows; MOTOR TREND en Espanol; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards program. MOTOR TREND is a PRIMEDIA Inc. publication, with a circulation of 1.1 million and a total readership of 7.1 million.