Consumer Activity on Chrysler, Dodge and Jeep Web Sites Posts Sharp Increase in 2004

* Improved Web site usability and new tools leads to increased Web site use on chrysler.com, jeep.com and dodge.com * Number of vehicle page views increases 87% year-over-year * Use of some online tools grows by more than 100%

AUBURN HILLS, Mich., Feb. 7 -- In a year in which Chrysler Group launched nine new products, brought to market innovative product features and reported strong sales, the Company also saw a sharp increase in consumer activity on its Chrysler.com, jeep.com and dodge.com Web sites in 2004. This followed a complete redesign of all three of its Web sites last year in an effort to offer consumers simplified usability, integrated help, better tools and up-to-date information in a fun and easy-to- use format.

The number of vehicle page views to Chrysler Group's Web sites improved by 87% last year, while online vehicle configurations grew by 138% and brochure requests jumped by 63%. In addition, access to online dealer activity surged, as well, with inventory searches up 64%, "Get a Dealer Quote" up 134% and "Locate a Dealer" up by 74%.

"Chrysler Group understands that in a world where 65% of all car buyers turn to the Internet to learn about products, it is important to host Web sites that are functional and provide simplified usability," said Bonita Stewart, Director of Interactive Communications, Chrysler Group. "Chrysler Group is capitalizing on the Web and its efficiencies to better serve each customer. Detailed research drove -- and will continue to drive -- modifications that help users better find the tools they are looking for and help them navigate more quickly throughout our Chrysler, Jeep and Dodge brand Web sites."

Chrysler Group benchmarked usability and consumer feedback of its Web sites in 2003. Last year, the sites were continually researched and improved. Completely redesigned Web sites were then launched in October of 2004. The Company made significant changes to each site to ensure a flawless customer experience. Simplified usability through the addition of conveniences such as test-drive scheduling and integrated financial tools are now available through a seamless path with Chrysler Financial.

Similarly, stronger integration of dealership information on the sites serves as a true value-add for both the customer and dealers.

Chrysler Group initiated all of these improvements to its already strong Web experience in response to the growing importance of the Web, which now serves as a primary customer interaction tool. With OEM Web sites growing in their capabilities and creditability, Chrysler Group is using complex analytics and extensive consumer research to consistently deliver the information consumers seek.

Improving Form and Function

Along with usability and informational enhancements, the format of each site now contains a rich and visually impressive look that remains consistent throughout the three brands. Cool, clean, interactive visuals clearly lead site visitors through the increased functionality using quick and easy navigational tools.

By acknowledging changing demographics, access to information, consumer preferences and the challenges of marketing in today's information-centric society, Chrysler Group led the industry and ventured outside of traditional automotive industry methods by implementing a Click to Talk function within the vehicle build and price area. This new function provides users instant access to the call center, which is available to answer questions and fulfill information requests.

"Functionality remained the consistent theme throughout the redesign process," said Chuck Russo, Vice President Managing, Director, Organic Inc. "We recognize that organization and layout are crucial to ensuring that consumers can easily find new tools and information, along with influencing their perception of a Web site as a means of simplifying their car buying process."

  Visit the new Web sites at:
  http://www.chrysler.com/
   http://www.jeep.com/
   http://www.dodge.com/