NYTimes.com Revs up for the New York International Auto Show with Sweepstakes and Special Section

NEW YORK--March 30, 2005--

Readers Can Enter by April 19 to Win Three State-of-the-Art Prizes: Xbox Game Console, DVD Player Package, GPS Auto Navigation System

NYTimes.com announced today the launch of the "Fully Loaded for 2005" sweepstakes as part of its coverage of this year's New York International Auto Show. Readers may enter at www.nytimes.com/autos for a chance to win one of three must-have prizes: an Xbox Game Console with Xbox Live Package and games for auto-lovers, a DVD Player Package for the car, including two flat panel DVD players and a movie library, or the Ultimate GPS Auto Navigation System. The sweepstakes will end on Wednesday, April 20.

"This year's New York International Auto Show is thrilling and we are pleased to give our readers and advertisers a unique view of it," said Jason R. Krebs, vice president, sales and marketing, NYTimes.com. "Over the next month, they can follow the show and its aftermath on NYTimes.com and also plug into the excitement of the show with our "Fully Loaded for 2005" sweepstakes."

A special section dedicated to the 2005 New York Auto show at www.nytimes.com/autos provides coverage of the show, including Times journalism as well as content only available at NYTimes.com. Readers are offered multimedia features showcasing vibrant images of the latest cars, interviews with the car designers themselves, a "First Glance" of cars introduced at the show, and authoritative articles and commentary from Times reporters and editors.

Relaunched this winter, the Autos section of NYTimes.com provides readers with access to an extensive archive of car reviews, auto industry articles and features from The Times and Edmunds.com, as well as the ability to quickly search among more than 25,000 vehicle listings. The section also offers improved search capabilities and powerful lead generation tools by CareerCast, allowing readers to quickly research new and used cars by price, make, model and/or year, to find the best prices and deals.

The redesigned section provides highly targeted, product-focused opportunities for advertisers. Automobile advertisers have the ability to target offers through placement against relevant content with banner ads, contextual commerce ads and sponsorships. Additionally, the weekly Drive Times e-mail newsletter, which gives readers an insider look into the automotive world, currently reaches nearly 80,000 subscribers.

The New York Times Company , a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release may be found at www.nytdigital.com and www.nytco.com