American Honda Reports Strong March Sales
Honda Posts Second Best Ever Light Truck Sales; Acura Sets New March Vehicle Sales Record
TORRANCE, Calif., April 1 -- With strong light truck and hybrid vehicle sales, American Honda Motor Co., Inc., posted March results of 128,548 Honda and Acura vehicle sales, an increase of 6.9 percent over March 2004. American Honda posted its second best ever March light truck result with sales of 55,764 units, up 19.4 percent. All-time record sales of Honda hybrid models jumped 71.4 percent to 4,814 units including 2,896 Civic Hybrids and 1,862 Accord Hybrids. Year-to-date American Honda total vehicle sales of 308,182 rose 0.2 percent on a daily selling rate basis.
"It's no surprise that consumers are looking to more fuel efficient vehicles as gas prices continue to rise," said Dick Colliver, executive vice president of American Honda. "Our entire lineup meets this demand better than any other manufacturer with three different hybrid models, more fuel efficient cars and trucks, and the highest overall fuel economy of any full-line manufacturer."
The Honda Division posted its second best March and fifth best month ever with sales of 109,949 cars and light trucks, an increase of 7.4 percent over year-ago results. This month marks only the second time in Honda Division history that the 100,000 sales barrier has been broken in March. Accord sales of 33,075 rose 2.4 percent, helping the division post sales of 59,198 passenger cars, up slightly from the previous March on a unit basis. Driven by record sales of the all-new Odyssey and Pilot, the Honda Division reported its second best March of light truck sales, up 22.9 percent to 50,751 units. The Civic Hybrid marked its third best month with sales of 2,896 units, while the Accord Hybrid posted sales of 1,862 units, its largest sales month since its December 2004 introduction. The all-new 2006 Honda Ridgeline truck also had a strong showing in its first full month on the market with sales of 3,875 units.
The Acura Division posted best ever March sales of 18,599 and its 17th consecutive record-setting month of sales. Acura posted a new March record with sales rising 3.6 percent to 18,599 cars and light trucks, including a record month for Acura cars of 13,586 units. The new RL luxury performance sedan generated sales of 1,376 units with an increase of 193.8 percent over last year's results. The TSX sports sedan marked its fourth consecutive month of record sales with 3,107, an increase of 35.6 percent. Acura year-to-date sales of 48,414 have risen 7.7 percent versus a year ago.
Consumer information is available at www.hondacars.com and www.acura.com.
American Honda Vehicle Sales For March 2005
Month-to-Date Year-to-Date
March March DSR** March March DSR**
2005 2004 % Chg. 2005 2004 % Chg.
American Honda Total 128,548 115,849 6.9% 308,182 311,801 0.2%
Total Car Sales 72,784 70,884 -1.1% 172,975 189,681 -7.6%
Total Truck Sales 55,764 44,965 19.4% 135,207 122,120 12.2%
Honda Total Car
Sales 59,198 58,793 -3.0% 138,229 158,398 -11.6%
Honda Total
Truck Sales 50,751 39,771 22.9% 121,539 107,832 14.2%
Acura Total Car
Sales 13,586 12,091 8.2% 34,746 31,283 12.6%
Acura Total
Truck Sales 5,013 5,194 -7.1% 13,668 14,288 -3.1%
Domestic Car Sales * 58,744 58,269 -2.9% 140,393 155,939 -8.8%
Honda Division 51,527 50,906 -2.5% 122,488 137,109 -9.5%
Acura Division 7,217 7,363 -5.6% 17,905 18,830 -3.6%
Domestic Truck Sales * 42,125 32,844 23.5% 100,216 88,181 15.2%
Honda Division 37,112 27,650 29.2% 86,548 73,893 18.7%
Acura Division 5,013 5,194 -7.1% 13,668 14,288 -3.1%
Import Car Sales 14,040 12,615 7.2% 32,582 33,742 -2.2%
Honda Division 7,671 7,887 -6.3% 15,741 21,289 -25.1%
Acura Division 6,369 4,728 29.7% 16,841 12,453 37.0%
Import Truck Sales 13,639 12,121 8.4% 34,991 33,939 4.5%
Honda Division 13,639 12,121 8.4% 34,991 33,939 4.5%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 109,949 98,564 7.4% 259,768 266,230 -1.1%
Accord * 33,075 31,098 2.4% 77,371 83,231 -5.8%
Memo: Accord
Hybrid 1,862 3,522
Civic * 25,414 26,854 -8.9% 59,255 73,149 -17.9%
Memo: Civic
Hybrid 2,896 2,725 2.3% 5,418 5,982 -8.2%
S2000 653 758 -17.0% 1,516 1,831 -16.1%
Insight 56 83 -35.0% 85 187 -53.9%
FCX 0 0 2 0
Odyssey * 16,201 12,172 28.2% 38,829 31,542 24.7%
Pilot * 12,071 10,019 16.0% 31,533 27,432 16.5%
CR-V 13,639 12,121 8.4% 34,991 33,939 4.5%
Element * 4,965 5,459 -12.4% 12,178 14,919 -17.3%
Ridgeline 3,875 4,008
Acura Division Total 18,599 17,285 3.6% 48,414 45,571 7.7%
RSX 1,872 2,048 -12.0% 4,643 4,933 -4.6%
CL * 0 53 1 210 -99.5%
TL * 7,217 7,310 -4.9% 17,904 18,620 -2.6%
TSX 3,107 2,206 35.6% 7,991 6,035 34.2%
RL 1,376 451 193.8% 4,159 1,428 195.1%
NSX 14 23 -41.4% 48 57 -14.7%
MDX * 5,013 5,194 -7.1% 13,668 14,288 -3.1%
Selling Days 27 26 75 76
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
