International Carwash Association Names Chrysler 300C Most Washable Car of 2005

SAN ANTONIO, April 4 -- The International Carwash Association (ICA) named the Chrysler 300 C as the Most Washable Car 2005 today at the Car Care World Expo in San Antonio, Texas. The annual award acknowledges the vehicle that car wash operators consider the most wash-friendly car of the year.

The honor is a critical distinction in the car care industry as research shows that nearly $24 billion a year is spent battling automobile corrosion damage. With the number of consumers keeping their cars longer, this award is an important nod to Chrysler's dedication to designing cars that are easier for car owners to maintain.

"We've escalated the level of quality and attention to detail in the development of Chrysler Group vehicles," said Joe Grace, Senior Manager of Vehicle Development, Chrysler 300. "We haven't overlooked anything, including the execution of items like the fuel door and vehicle badging, which were done without notches to avoid catching towels and car-wash brushes. We want to help our owners show their pride in ownership by keeping the vehicles clean and well maintained."

The ICA members considered the following criterion for choosing the Most Washable Car:

   -- Smooth aerodynamic lines that do not catch and retain dirt
   -- Moldings and ornamentation that do not protrude and are securely
      attached
   -- Bumpers, mirrors, wipers, etc. that are securely attached
   -- Radio antennas that are securely attached or are hidden in the
      windshield or back window glass
   -- Retractable side view mirrors that are robust at the pivot or mirrors
      that do not retract at all
   -- Ground affects and desk lid spoilers that are aerodynamic and securely
      attached or do not exist
   -- Windshield wipers that are concealed under the rear edge of the hood
   -- Rear window wipers on Sport-Utility vehicles that do not protrude
   -- Front license plate attachments (when required) are secure and are not
      susceptible to damage

"Keeping your car clean certainly helps its appearance, but it also contributes to its long-term condition and value," said Mark Thorsby, ICA executive director. "ICA members recognize the Chrysler 300C as a vehicle that washes easily professionally, therefore contributing to its preservation."

Runners up for the 2005 ICA Most Washable Car designation were the Ford 500 and the Toyota Avalon.

The International Carwash Association is a non-profit trade association serving 3,000 businesses in the United States, Canada and overseas. Membership includes car wash operators, equipment manufacturers, distributors, and related suppliers. ICA members represent approximately 25,000 car wash and car care locations in North America. The ICA provides facts on car care at http://www.carlove.org/ .