Autoextremist.com Marks Its Sixth Anniversary

DETROIT, June 1 -- Autoextremist.com, the auto industry's most respected and influential source for online commentary and editorial opinion, marks its sixth anniversary today with the release of the Autoextremist Auto Industry Leadership Index(TM) and the formation of DeLorenzo Image Management.

"Building on the successes of Autoextremist.com and Autoextremist Research, we're expanding our reach even further," said Peter M. DeLorenzo, Founder and Publisher of Autoextremist.com. "Autoextremist has focused on leadership in the auto industry since day one -- and the Autoextremist Auto Industry Leadership Index(TM) now addresses the issue head-on."

"The Autoextremist Auto Industry Leadership Index(TM) is based on a broad and comprehensive judgment of leadership," said Allen Bukoff, PhD, Director of Autoextremist Research. The complete Autoextremist Auto Industry Leadership Index(TM) report provides leadership rankings for more than 55 OEM brands and more than 225 different leadership attributes for three different groups -- new-car consumers, auto industry professionals, and auto enthusiasts. "When you see how differently each of these three groups perceives leadership, you appreciate the challenge the industry has in trying to address all of these viewpoints and agendas at once."

"The Autoextremist Auto Industry Leadership Index(TM) is one more way for us to try to help the auto industry," DeLorenzo continued. "There are many other measures out there -- initial quality, long-term quality, manufacturing efficiency, sales -- yet if you take a broader view, the single best summary measure is 'leadership.' A leader will excel at all of these."

"A true leader has a sense of the future and where the world is going, a vision that takes into account new technologies and cultural forces that when joined together will create the next phase, the next chapter in the history of the automobile," said DeLorenzo. "With so many pressing issues facing the industry and the need for automobile companies to consistently demonstrate leadership in order to succeed, we are launching DeLorenzo Image Management, so that we will be able to provide our clients with an even deeper level of strategic thinking, advertising and PR expertise, and proprietary research services, which they can use to make the best possible decisions in this hotly contested marketplace."

"Our goal with both the Autoextremist Auto Leadership Index(TM) and DeLorenzo Image Management is to provide the industry and our clients with the tools they need to assert their leadership and achieve their vision," said DeLorenzo.

About Autoextremist.com

AutoExtremist.com is an Internet magazine and is published weekly, with a new issue posted every Wednesday.