60-Ferrari Procession Prances Over Golden Gate Bridge Capping Ferrari's 50th U.S. Anniversary

   Ferrari Event Celebrates Brand's Strong Ties to State of California

   WHO:    Ferrari North America, Inc.

   WHAT:   In celebration of more than 50 years of passion and heritage in
           the North American market, as well as its own significant
           California legacy, Ferrari North America and an owner's brigade
           of more than 60 vintage and modern-day Ferraris from throughout
           the nation will thunder across the Golden Gate Bridge.  The
           procession will continue to the St. Francis Yacht Club where
           Ferrari North America and its owners will be honored by the City
           and the California Historical Society.

           The crossing culminates 4 days of competitive rallying through
           Northern California's Napa Valley wine country testing driver's
           skills in time, distance and accuracy.  The Ferrari Challenge
           Rally is in its 8th year.

   WHEN:   Wednesday, August 17, 2005 -- Ferrari Procession to begin at Noon
           (Ferrari Arrivals at St. Francis Yacht Club to begin
           approximately 12:15)

          

   WHERE:  San Francisco Yacht Club
           On the Marina
           700 Marina Blvd.
           (Ferrari Procession Arrivals beginning approximately 12:15 p.m.)