Hanes perfect T Hitches A Ride With Hot Import Nights

Hanes partners with custom car designer L.J. Garcia to create the” perfect ride”

Winston-Salem, N.C., Sept. 6, 2005 – Hanes, the No. 1 apparel brand in the United States, has teamed up with XM Satellite Radio’s Hot Import Nights (HIN) and custom car designer L.J. Garcia to launch its latest creation for men – the perfect T. L.J. Garcia legendary tuner for more than fifteen years, has customized the perfect ride for Hanes, a 4 door Honda Civic LX, featuring his signature paint color-LJ Garcia yellow. One lucky HIN fan chosen from the Hanes perfect T Sweepstakes will be awarded the perfect ride.

L. J. Garcia will be at the HIN event in Atlantic City on September 10, the event will be held at the Atlantic City Convention Center. Stop by the Hanes perfect T booth to meet L. J. Garcia and enter the sweepstakes to win the customized Hanes perfect T car. Garcia has designed a custom wide body kit from BRS Autodesign, with a Domina front end and rear end conversion, straight from Japan not available in the US. The car has 19 X 8 Konig Wheels and BF Goodrich G-force tires. The in-car entertainment features four 7’ monitors, two 12’ Subwoofers, three component speakers and four Amplifiers by Audiobahn Inc. The car also features Torino reclinable suede racing Seats by Sparco USA. The steering wheel is made by Ichibahn Motorsports. You can also enter the sweepstakes by visiting Hanes.com.

Hanes Marketing Director Jim Phelan adds, “We are excited to be working with L. J. Garcia to create the Hanes perfect T car. Our partnership with HIN gives us the opportunity to tune up our consumer’s wardrobe and offer them a chance to win a perfect ride too.” “Men don’t want to sacrifice comfort for style. The perfect T is the perfect staple in every man’s wardrobe, as it will keep him looking fabulous at an affordable price.”

Hanes perfect Ts are available in a variety of colors and styles at retailers nationwide starting at $4.99.

Hanes is a leading brand of intimate apparel, underwear, sleepwear, socks, shoes and casual apparel. Hanes is a flagship brand of Sara Lee Branded Apparel. Sara Lee Branded Apparel is currently a part of Sara Lee Corporation, which in February 2005 announced a transformation of its business portfolio to focus on food, beverage and household products. At that time, Sara Lee announced its intent to spin off as an independent, publicly held company its Americas/Asia apparel business, Sara Lee Branded Apparel, a move that is expected to be completed by September 2006.

Now in its eighth year, Hot Import Nights is positioned at the forefront of the sport compact car culture. Hot Import Nights is the leading lifestyle car show featuring hundreds of thousands of attendees, hundreds of the nations top show cars, hundreds of exhibitors, and the nation’s top DJ’s, artists, models and musicians. Consisting of more than 20 events throughout the United States, Hot Import Nights has taken the import scene to new heights, attracting record numbers in cities across the nation and setting a new standard for car shows.