'GAS COMES STANDARD' - Mitsubishi Motors North America to Offer Customers a Year's Worth of Gasoline

CYPRESS, Calif., Sept. 21 -- Mitsubishi Motors North America, Inc., (MMNA) today announced a new retail program that rewards buyers of new 2005 model-year vehicles with a year's worth of gasoline. The program begins Friday and runs through the end of October.

All buyers of a new 2005 model-year Galant, Endeavor, Montero, Outlander, Eclipse Coupe, Eclipse Spyder, Lancer, and Lancer Evolution will receive pre-paid debit cards that can be used for gasoline at most major motor oil companies' retail locations.

Recent national surveys show that the rise in oil and gasoline prices is causing more than 70 percent of American motorists financial hardship and forcing them to cut back on driving in some way. In fact, Americans recently ranked gas prices as the country's top economic issue.

Executive vice president of sales and marketing Dave Schembri said MMNA is excited to offer "GAS COMES STANDARD" -- a straightforward incentive with relevance and real value to the consumer. "There are a lot of confusing incentive offers out there whose true value is extremely hard for customers to determine," Schembri said.

"With the price of regular gasoline hovering at about $3 per gallon, we believe this promotion will be welcomed by all consumers," he added. "We're confident that customers who take of advantage of this offer will agree that Mitsubishi products provide the most 'thrills per gallon.'"

Each customer after purchasing a new 2005 model-year Mitsubishi vehicle will receive in the mail pre-paid debit cards, totaling from $1,500 to $2,500. The amount varies by vehicle depending on two factors:

   *  The estimated amount of gas required to drive the new vehicle for
      12,000 miles (at the EPA combined rating for the vehicle).

   *  Whether the recommended fuel for the vehicle is regular (computed at
      $2.80 per gallon) or premium (computed at $3.10 per gallon).  These
      rounded prices were fixed at the average price per gallon as reported
      in the AAA daily fuel report of Monday, September 19, 2005.

Customers can select from a variety of major motor oil companies for each debit card.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations of the Mitsubishi Motors Corporation in the United States. Mitsubishi Motors sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 570 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.