China Europe International Business School (CEIBS) - Best CRM Practice

SHANGHAI, China, Jan. 11, 2006 -- Best CRM Practice Awards(TM) recognizes and promotes outstanding achievements in CRM practices. This is the 4th year of the Awards Program and it has become the most influential CRM annual awards program in the region. The winners for 2005 are released below:

  China Europe International Business School (CEIBS) - Best CRM Practice -
  Greater China

  Ping An Insurance (Group) Company of China, Ltd. - Best CRM Practice -
  Greater China

  Bertelsmann DirectGroup China - Best Direct Servicing - China

  Fujitsu PC China Division - Best Personal Computer - China

  Fuji Xerox (China) Ltd. - Best Business Equipment - China

  Domino Coding Ltd. - Best Industrial Equipment - China

  Shanghai Volkswagen Automotive Co., Ltd. - Best Automotive - China

  Wyeth Nutrition (China) - Best Nutrition - China

  How the Winners Were Elected

Via open nominations to public on-line voting to submission of case studies and presentation meetings with the Panel Judge Pool, the whole election takes six months to complete. All finalist enterprises were required to submit a 3,000-5,000 case report about their CRM projects and attend the presentation meeting being held in Hong Kong and Shanghai in late November and early December 2005, respectively.

The CRMBodyCheck(TM) - a CRM evaluation method originated and developed by GCCRM and its Global Advisors and Associates - has been used as the evaluation criteria for Best CRM Practice Awards since 2002. The method offers 18 measures in five major categories of any CRM project: Customer, Strategy, People, Process and Technology.

The Panel Judge Pool is formed by over 40 China and Worldwide CRM Gurus representing different industries and domains of expertise in CRM areas.

The Award Presentation Dinner

An Award Presentation Ceremony will be held on March 31, 2006 during the "China CRM Forum 2006," an industry event jointly organized by GCCRM and CRMGuru.com, at Shanghai International Convention Centre. The Award Winners will share their CRM success with all participants in the Forum.

About GCCRM

GCCRM is an independent CRM evaluation organization founded in 2001. Through evaluation, enhancement and benchmarking with best practices, GCCRM helps to roadmap organizations' CRM - where they are, where to go and how to get there. GCCRM preaches the belief of "CRM Success Beyond Software(TM)" via awards, methodology, research and portal.

About Best CRM Practice Awards(TM)

Best CRM Practice Awards(TM) program is a widely recognized award for the CRM community. It has been launched since 2002 on an annual basis. The key objective is to enhance the standard of customer relationship management through benchmarking with best practices. Every year, the winning enterprises share their success experiences through case studies, public speeches and publications in major regional media and marketing channels. In 2005, the Awards election is extended to Greater China and the Asia Pacific region.

Please access logos of Best CRM Practice Awards and winning enterprises via the following link:

  
http://www.bestcrmpracticeawards.org/eng/download.html.